Senior Visual Designer Product-Focused (Freelance)

Web + Digital Experiences

We’re looking for a freelance Visual Designer with a strong product mindset to support our web and digital experience work. This role is end-to-end. You’ll take ideas from early visual exploration through execution, partnering closely with strategy, UX, and development to bring thoughtful, well-crafted products to life.

This role reports to the Design Lead / CCO.

What you’ll do

• Lead visual design from concept through delivery with a product lens
• Create moodboards, look & feel explorations, and early visual directions
• Collaborate closely with Strategy and UX to translate ideas into structured, usable experiences
• Apply visual systems to wireframes and user flows
• Design modular components and scalable design systems
• Iterate based on feedback, constraints, and user needs.
• Prepare clean, developer-ready Figma files
• Support Webflow builds or handoff to development (Webflow experience is a plus)
• Present work in internal and client-facing meetings, clearly walking through ideas and design rationale

What you’re strong at

• Product-focused visual design with a clear point of view
• Advanced Figma skills (components, variants, auto layout, libraries)
• Design systems and modular thinking
• Strong typography, layout hierarchy, spacing, and visual rhythm
• Clear verbal and visual communication of ideas
• Ability to work independently while collaborating with cross-functional partners

Bonus points

• Webflow build experience or strong understanding of Webflow constraints
• Experience partnering closely with developers through build and QA
• Comfort presenting and defending work with clients

If you’re a visual designer who thinks in systems, designs with intention, and can clearly articulate your ideas, we’d love to work together.

The target range of base compensation for this role is $65.00 - $85.00 per hour. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and location.