Regional Sales Representative (B2B | Electrical Testing Solutions)
Location (Remote / Home Office): United States (Central or Midwest territory preferred)
Travel: Regular regional travel (day trips + overnights as needed)
Employment Type: Full-Time/Permanent
Reports To: Head of Sales & Marketing
About the Opportunity:
We’re partnered with a long-established, highly respected manufacturer in a specialized electrical testing niche supporting customers who build, process, and test electrical cables and wire harnesses. This organization is known for a customer-first, long-term approach—products are used for decades, and many customer relationships span years.
This is not a “hard sell” environment. Customers rely on technical guidance, responsiveness, and trustworthy support. The team is looking for a sales professional (or technically skilled industry professional who loves working with people) who can build relationships, solve problems, and grow a territory through consultative selling.
What You’ll Do:
As a Regional Sales Representative, you will own an assigned territory and drive growth by combining consultative selling with exceptional customer care.
Core responsibilities include:
- Build and execute a strategic territory plan to achieve sales goals
- Identify, qualify, and pursue new opportunities within manufacturing, MRO, government, and OEM customer segments
- Maintain and expand relationships with existing customers to support repeat business and long-term partnerships
- Assess customer needs and recommend appropriate electrical testing products and solutions
- Deliver professional product presentations, demonstrations, and proposals
- Negotiate pricing and commercial terms within established guidelines
- Manage the full sales cycle: lead generation, pipeline management, forecasting, and order coordination
- Partner with internal teams (marketing, engineering, customer support) to ensure customer satisfaction before/during/after sale
- Keep accurate CRM records of activity, customer interactions, and forecasts
- Monitor market activity, customer trends, and competitor insights to inform sales strategy
- Represent the company at trade shows, customer meetings, and industry events
Travel & Work Style:
- Regular travel within the assigned territory (some overnight stays)
- Attendance at trade shows, sales meetings, and trainings may require additional travel
- This is a remote / home office + field travel role (not fully “on the road” every day). You’ll balance customer visits with supporting a large account base efficiently.
What Success Looks Like:
- You build trust quickly and become a go-to advisor for customers
- You create consistent pipeline activity and manage deals through to close
- You’re organized, responsive, and follow through—customers feel supported
- You collaborate well with internal teams and represent the company professionally
- You can learn and communicate technical product value clearly (or you already know the industry)
Education: Bachelor’s degree in business, engineering, or related field or equivalent experience
Strongly Preferred Backgrounds (High-Value Targets):
Because this is a niche industry, the client strongly values candidates with cable/harness and electrical manufacturing context. Candidates from the following backgrounds often ramp faster:
- Electrical Engineer, Test Engineer, Manufacturing Engineer
- Production Supervisor (manufacturing environment)
- QA / Manufacturing Quality (inspection, test, process)
- Sales professionals already selling into cable/harness manufacturing, wire processing, or related electrical production environments
Important Cultural Fit:
This team prioritizes:
- Customer-first mindset (service > pressure tactics)
- Integrity and professionalism
- Problem-solving and follow-through
- Collaborative “team coverage” culture (team supports accounts when someone is away)
If your style is “hard close / transactional,” this may not be the right fit. If you’re relationship-driven, solution-oriented, and technically curious, you’ll likely thrive.
Requirements
- 5+ years of progressive B2B sales experience with ownership of results (territory, quota, or comparable accountability)
- Ability to operate autonomously, prioritize effectively, and manage a pipeline end-to-end
- Strong communication skills: written, verbal, presentation (executive + technical audiences)
- CRM proficiency and disciplined documentation of activity and forecasting
- Comfort learning technical concepts and translating them into customer value
- Valid ability to travel regionally (car and/or commercial travel as needed)
Benefits
- Dental care
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Wellness program
