About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the role
Do you believe push notifications deserve as much thoughtfulness as ad campaigns? Does the perfect blend of clarity, word count, and brand voice make your heart sing? Are you currently in a love-hate relationship with em dashes?
We are looking for a seasoned copywriter to join our creative team and help shape how Huckleberry shows up in the world. This person will write brand marketing materials that build trust, warmth, and resonance with parents through voice-driven, memorable storytelling. They will also support in establishing and evolving the Huckeberry brand voice and tone.
The role supports brand and product marketing projects that aim to increase our user base and further our mission of helping every family thrive. The ideal candidate will write eye-catching, memorable, and meaningful copy for both existing and potential Huckleberry app users. This includes:
- Brand campaigns (Landing pages, ads, emails, in-app messaging)
- Video and audio scripts
- Emotional storytelling across channels
- Social content and community-forward messaging
- High-level brand messaging and narrative frameworks
You will report to the creative copy lead and collaborate with the marketing team verticals, including brand, user acquisition, social, lifecycle, and product.
This is a fully remote, 20-hours-per-week (flexible hours), 12-month contract opportunity.
Areas of ResponsibilityCreate compelling, effective copy for marketing projects that aligns emotional resonance with relevant business goalsProduce a broad range of deliverables, including landing page content, scripts, emails, ads, in-app messaging, social copy, video scripts, and other formats as needed.Collaborate with the marketing team to understand brand messaging and valuesCollaborate with the creative team to bring concepts to lifeInterpret creative briefs to understand project requirements as the basis for your workSupport establishing documentation and organization of brand style guidelinesRequirements7+ years of copywriting experience in an agency or in-house brand marketing setting Proven B2C copywriting experienceRange in writing email, in-app messaging, paid ads, landing pages, visual copy, and other short-form contentVideo and audio script copywriting experienceTrack record of effortlessly aligning copy with brand voice and toneExperience collaborating cross-functionally and delivering on briefsTrue self-starter with the ability to adapt and pivot when neededNice to haveExperience with any of the following industries: child development, parenting, or teachingExperience with conversion copywritingHuckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
