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VP, Marketing - Bay Area

Job description

The Opportunity

House Rx is a high-growth HealthTech company revolutionizing the Specialty Pharmacy landscape. We are seeking a strategic, high-energy VP of Marketing to own our brand narrative, drive customer acquisition, and establish us as the category leader in medically integrated dispensing. 

As a leadership hire, you will move fluidly between high-level strategy and hands-on execution. You will be responsible for scaling a brand that sits at the intersection of clinical excellence, patient empathy, and cutting-edge technology.

Our VP of Marketing will be a "builder-strategist"—someone capable of refreshing our foundational brand identity while simultaneously launching a data-driven thought leadership engine and partnering with our Commercial team on our go-to-market (GTM) strategy.  This is a remote role, with a strong preference for Bay area candidates. 

Core Responsibilities

Strategic Brand Leadership

  • Define and own the brand identity, ensuring a consistent and empathetic voice that resonates with patients managing chronic, complex conditions.
  • Lead a complete overhaul of the House Rx website to better reflect our technical maturity and serve multiple stakeholders 

Sales Enablement

  • Work closely with the commercial and customer success team to make sure our customer-facing materials tell the House Rx story in a compelling and consistent way
  • Provide oversight and strategic leadership to our Director of Events to make sure House Rx’s presence at conferences and other events has a high ROI

Content Marketing

  • Develop high-quality content to establish House Rx as the clear thought leader in Medically Integrated Dispensing (including peer-reviewed journal contributions that serve as durable tools for commercial teams)
  • Oversee PR efforts to secure earned media in healthcare and tech publications
  • Systematically publish research, benchmarks, and trend analyses to defend the clinical/operational value of the MID model

Employee Brand

  • Partner with the People team to drive recruiting marketing efforts and craft employee experiences that drive culture and commitment

 

About You

  • Experience: 10+ years of marketing experience, with at least 3+ years in a leadership role within HealthTech
  • Startup DNA: Proven ability to build & lead a marketing function from the ground up in a fast-paced, "series A or B" environment
  • Domain Expertise a plus: Understanding of the sensitivities surrounding PBMs, Payors, and medically integrated dispensing is a plus
  • Education: Bachelor’s degree from a leading university

 

Why Join Us?

 

A career at House Rx offers the chance to work with a talented group of mission driven entrepreneurs, healthcare professionals, and technology builders who are passionate about improving specialty care and values intellectual honesty, speed, and patient-centricity.  We aren’t just shipping code - we are helping patients access life-saving medications.  

 

At House Rx, we strive to build and maintain an environment where employees from all backgrounds are valued, respected and have the opportunity to succeed. You'll find a culture that supports open communication, embracing failure as a learning opportunity, and always being open to new ideas—no matter how radical. We’re committed to creating a positive and collaborative culture to achieve our mission.

 

In particular, we offer:

  • Flexible work hours and flexible paid time off
  • Generous parental leave
  • Comprehensive healthcare, vision and dental benefits
  • Competitive salary and equity stake

 

We’re backed by forward-thinking investors committed to transforming healthcare, including Bessemer Venture Partners, First Round Capital, LRV Health, NEA, Town Hall Ventures, Khosla Ventures, Maverick Ventures, 1984.vc, and Character.

 

Expected Full-Time Base Salary:  $190K-$210K+ 

This range represents the low and high end of the anticipated base salary/wage. The actual base salary/wage will depend on several factors, including experience, knowledge, and skills. Actual compensation packages may include other elements equity, paid time off and benefits.

 

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