Insightful

About us

Insightful is a workforce intelligence platform dedicated to empowering companies to embrace the modern workplace and hybrid work, without sacrificing transparency or performance. We provide unparalleled clarity into how work gets done, empowering managers and employees to run a more autonomous, productive and happy workplace every day.

Our solution is optimized to meet the unique needs of various industries, including outsourced staffing, customer-facing support, administration, finance, and claims processing. By delivering sophisticated, data-driven reports, Insightful enables managers and employees to optimize their work, streamline operations, and drive business success in today's dynamic work environment.

Job Description

We’re looking for an experienced Copywriter with exceptional English skills to write copy that converts. As a member of the Marketing Team, you’ll create product pages, PPC landing pages, seasonal and competitor campaigns, lead magnets, emails, video scripts, and other content. You’ll collaborate with SEO, Product Marketing, Design, and Web Development to create engaging experiences that bring traffic to our website, convert that traffic, and nurture it down the funnel.

Responsibilities:

• Write copy that converts in the formats mentioned above (mainly short-form)
• Work with other members of the Marketing Team on content strategy and development
• Edit content for tone, product accuracy, and conversion frameworks
• Review design and web development work to ensure finalized assets
• Research competitors and industry trends to inform our content strategy.

You are a great fit for this role if you have:

• Exceptional English language skills, both written and spoken (native or equivalent to C2 level)
• 5+ years of copywriting experience in B2B SaaS or tech in English, including SEO and GEO principles
• Experience writing for various stages of the funnel, beyond long-form SEO articles
• Ability to track content metrics and iterate and test based on performance
• Knowledge of conversion copywriting tactics and frameworks
• Ability to work independently, prioritize multiple projects at once, and manage time efficiently
• Excellent communication and collaboration skills
• Eagle eye attention to detail and logical thinking
• Proficient with tools like Ahrefs, Google Analytics, Notion, Figma, content management systems, etc.
• Experience creating custom GPTs will be considered as an advantage
• Knowledge of/experience with lifecycle marketing will be considered an advantage.

Bonus points:

We’ll be impressed if you:

• Track down the solution to a problem rather than thinking “it’s not my job”
• Think through copy decisions in a holistic way
• Used the em dash before the AI hype
• Still love the Oxford comma
• Know how to make B2B writing fun in an appropriate way.