Director, Product Analytics

Role Purpose

As the Director of Product Analytics, you will lead the function responsible for elevating product decision-making across Gametime. You are a strategic co-pilot to the cross-functional product development organization, owning the analytics roadmap and building the frameworks that help us ship high-quality, high-impact features faster. You will lead a high-performing team to decode fan behavior, optimize the marketplace funnel, and drive massive scale through rigorous experimentation and AI-driven personalization.

Key Responsibilities

Strategic Leadership & Product Partnership

• Roadmap Influence: Synthesize marketplace dynamics, user behavior, and experiment signals into clear recommendations; influence major roadmap decisions.
• Goal Setting: Partner with Product, Design, and Engineering leaders to co-create goals. Ensure every feature has an impact plan.
• Executive Storytelling: Distill complex marketplace data into crisp, strategic narratives to drive alignment on "where to play and how to win."

Experimentation & Product Velocity

• Center of Excellence: Lead Gametime’s experimentation design and strategy. Standardize how we run A/B and multivariate tests to ensure we are learning at the speed of the marketplace.
• AI & Personalization Quality: Co-own the data-driven design of AI features (e.g., personalized event recommendations). Establish benchmarks for AI quality to ensure relevance and conversion.
• Self-Serve Enablement: Drive product velocity by building self-serve capabilities, allowing PMs and Designers to access real-time insights without a bottleneck.

User Behavior & Lifecycle Analytics

• Fan Journey Mapping: Deeply understand the fan's path from app-open to ticket-scan. Identify friction points in the checkout and discovery flows to increase conversion.
• Retention & LTV: Build the frameworks to measure and influence long-term retention and customer lifetime value, moving beyond one-off purchases to habitual usage.
• Instrumentation Governance: Oversee the data quality and tracking strategy (e.g., Hightouch) to ensure our product data is the "source of truth."

What Skills & Experience Do You Bring?

• Experience: 8–10+ years in product analytics or data science, with 4+ years leading high-performing analytics teams in a fast-paced B2C environment.
• Marketplace Intuition: Strong product sense; able to pair qualitative fan feedback with quantitative rigor to identify the next big growth lever.
• Experimentation Expertise: Proven track record of running high-velocity experimentation at scale. Experience with AI-driven product testing is a significant plus.
• Technical Mastery: Expert SQL and experience with modern analytics stacks (e.g., Snowflake, dbt, Looker/Sigma).
• Communication: Exceptional ability to communicate with executives; you can turn "data noise" into a compelling strategic story.
• Education: Bachelor’s degree in a quantitative field (Math, CS, Economics); advanced degree preferred.

What We can Offer:

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition