Key Facts

Remote From:

Freelance

English

Hard Skills

Web Content Management Content Strategy Content Creation KPI Reporting Asset Management Brand Management Keyword Research Production Planning Search Engine Optimization Content Creation +5 more

Other Skills

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Team Leadership
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Creative Thinking
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Communication
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Time Management
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Teamwork
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Detail Oriented

Roles & Responsibilities

Proven experience writing SEO-optimised lifestyle and real estate content
Strong editing and copy-editing skills with SEO and performance optimization
Experience managing or contributing to a CMS/editorial workflow and publishing process
Excellent client communication and cross-functional collaboration with SEO, editorial, and design teams

Requirements:

Write SEO-optimised articles (lifestyle, real estate, architecture) and copy for videos/other assets based on content plan, coordinating with clients during review
Manage content calendar and oversee publishing of high-volume content within a CMS/newsroom model, including articles, videos and photos produced in-house
Review recently published content to ensure editorial and SEO standards are met; update the homepage weekly and refresh site areas monthly for seasonal content
Collaborate with the Greenpark team on project design, SEO/technical guidelines, and content production; act as brand guardian to uphold quality standards

Green Park Content

About Green Park Content

Green Park Content (GPC) is a multi-award-winning, global brand publishing agency with hubs in London, Jakarta, Singapore, New York & Sao Paulo. We have the privilege of partnering world-class, iconic, mega-brand clients: including Unilever, Danone, Reckitt, Nestle, Kodak, Eu Yan Sang, Unilever Food Solutions, Sunglass Hut, Havaianas, Knorr, Ricola, Hellman's, Ben & Jerry's, Lipton, PepsiCo, Diageo and RELX. We have also earned the trust of our clients, and use data and insights to help them navigate and make sense of the future, whilst optimising their future growth opportunities. GPC specialises in digital content that connects with the audience, at the right time, in the right way. We bring data-driven insights and expertise in SEO content with exceptional creative execution that drives amazing results.We help brand GPC are in hyper-growth, as SEO is now a strategic priority for progressive clients who want to win at search, maximise their organic traffic, and save millions on paid media. At GPC, our team comprises best-in-the-industry talent, is multi-cultural, ethnically diverse, gender balanced, digital and tech savvy, and we practice the future of work. We are a diverse tribe, connected across multi-function expertise, we are powered by passion, united by purpose, we speak fluent SEO, are client centric and we always go beyond the extra mile to deliver success for our clients. GLOBAL AWARDS - Winner Global Content Awards for Global Content Strategy of the Year 2020 - Winner of The CMA International Content Marketing Awards for Best Use of SEO 2019 & 2020 - Winner of Content Marketing Awards for Best Content Strategy 2020 - Finalist for Content Marketing Awards for Best Use of Video in Content Marketing & Best Use of Content Curation 2020 - Finalist for The Drums Search Awards for SEO – Most Effective Use of Content & Best B2C Campaign 2020 www.greenparkcontent.com www.linkedin.com/company/greenparkcontent www.instagram.com/GPCAsia

Founded: 2018

Company size: 201 - 500

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Job description

GREENPARK 's continued success is dependent on the strength and depth of our valued long-term client relationships.

Why the job exists

To create SEO-optimised website content to boost site traffic.
To support the Managing Editor in management of content and team (when required).
To be a gatekeeper of editorial quality on site.

What the job covers

Writing 8 articles per month, based on performance reporting, market needs and editorial brief.
Conduct basic article editing and article optimization for SEO.
Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
Communication with clients and brands.
Monitoring search trends for new opportunities to grow traffic.
Creative content ideation for ways to build the brand and support Greenpark clients’ goals.
Liaise with the SEO team to identify key areas of optimisation and content creation.
Working with the Editorial team to align the monthly publishing plan.

Responsibilities

Write SEO-optimised articles (including but not limited to topics on lifestyle, real estate, architechture) and copy for videos/other assets based on the content plan, working along with the client on the review process.
Attend immersion/briefing meetings with client and internally
Help to define the content calendar for the upcoming assigned projects.
Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing, leading and overseeing publishing a high volume of written content, videos, and photos (produced in-house).
Reviewing all recently published content to ensure editorial and SEO standards are met.
Updating the homepage on a weekly basis.
Updating all areas of the site monthly for seasonal freshness, including main category pages, navigation items, product carousels.
Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs.
Help to guarantee production deadline and targets for the Green Park projects.
Assisting on the transcreation of content, as needed.

Optimisation and creation of articles using SEO best practice as required.
Creation of newsletters that align with key editorial narrative and audience needs.
Collaborate with the Greenpark team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times.