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Managing Editor (Vietnam)

Key Facts

Remote From: 
Freelance
Senior (5-10 years)
English

Other Skills

  • Professional Communication
  • Adaptability
  • Leadership
  • Multitasking
  • Time Management
  • Personal Integrity
  • Solutions Focused
  • Detail Oriented
  • Team Building
  • Mentorship
  • Prioritization
  • Emotional Intelligence

Roles & Responsibilities

  • 7+ years of digital editorial experience with a focus on beauty, lifestyle, or wellness.
  • Strong SEO capabilities, including content optimization, keyword analysis, and performance tracking.
  • Proficiency with CMS platforms (e.g., WordPress) and familiarity with Google Analytics, Google Search Console, and keyword research tools (SEMrush, Ahrefs).
  • Experience leading small editorial teams, coordinating with freelancers, and overseeing metadata tagging, content migration, and web content governance.

Requirements:

  • Provide strategic editorial leadership for Vietnam, guiding content quality, search visibility, audience engagement, and alignment with regional strategies.
  • Lead and manage the Vietnam editorial team, collaborate with local and regional SEO teams, and recruit and oversee Vietnamese writers, vloggers, and partners.
  • Oversee production and optimization of content, maintain the content calendar, produce and edit 2-4 articles daily, and support large-scale migrations and tagging while ensuring editorial reviews meet standards.
  • Ensure tone of voice and editorial standards, coordinate with freelancers and regional/global teams, and support site performance, metadata tagging, image selection, and cross-functional initiatives.

Job description

All Things Beauty Vietnam seeks a seasoned Managing Editor with deep expertise in beauty, lifestyle, wellness, and self-care content. This role is responsible for leading editorial strategy and operations, managing a small team, and ensuring high editorial standards aligned with SEO performance, brand tone, and regional objectives. The ideal candidate will demonstrate strong editorial judgment, cross-functional collaboration skills, fluency in Vietnamese and English, and a mature, professional approach to leadership. 



Key Responsibilities 

  • Strategic Editorial Leadership 
  • Provide strategic direction to enhance content quality, search visibility, and audience engagement across all categories. 
  • Collaborate with local and regional SEO teams to generate performance analyses, implement keyword strategies, and drive continuous improvement. 
  • Oversee the Vietnam editorial team, ensuring all content aligns with local relevance and broader regional strategies. 
  • Contribute to and support projects such as content migration from legacy platforms and new site development initiatives. 
  • Monitor market trends, competitive content, and industry developments to inform proactive editorial planning. 
  • Identify, recruit, and manage Vietnamese-based content contributors, including writers, vloggers, bloggers, and link-building partners. 
  • Ensure efficient internal editorial workflows and facilitate coordination between local teams, freelancers, and Greenpark’s regional and global teams. 
  • Serve as the point of contact for content-related technical issues, including site performance, structure, and functionality. 
  • Act as the tone of voice and editorial standards guardian for the Vietnam beauty hub and, when required, other regional initiatives. 

Content Development & Execution 

  • Lead the production of a high volume of content assets per month, ensuring adherence to quality and SEO guidelines. 
  • Maintain and regularly update the content calendar based on inputs from stakeholders, performance insights, and business priorities. 
  • Produce 2–4 well-optimized articles per day based on SEO performance reports and editorial direction. 
  • Edit 2–4 articles daily from in-house or freelance contributors, maintaining editorial integrity and consistency. 
  • Participate in and support large-scale content migration and tagging projects for the ATB beauty platform. 
  • Develop reactive content in line with real-time trends, seasonal moments, and topical relevance. 
  • Select appropriate imagery to complement editorial content based on SEO and brand alignment. 
  • Conduct editorial reviews of newly published content to ensure accuracy, optimization, and compliance with standards. 
  • Participate in regular editorial planning meetings and ideation sessions to innovate content formats and outputs. 
  • Support updates to product pages and other content modules on the site as needed. 
  • Contribute to special content initiatives and market-specific campaigns as assigned. 


 

Required Qualifications 

Hard Skills 

  • Minimum 7 years of professional experience in digital editorial roles, with a specialization in beauty, lifestyle, or wellness content. 
  • Strong command of SEO best practices, content optimization, keyword analysis, and performance tracking. 
  • Advanced proficiency in CMS platforms (e.g., WordPress or similar systems). 
  • Working familiarity with Google Analytics, Google Search Console, and keyword research tools (e.g., SEMrush, Ahrefs). 
  • Competence in managing small editorial teams and coordinating with freelance contributors. 
  • Experience with metadata tagging, content migration, and web content governance. 
  • Basic knowledge of image sourcing and digital content formatting standards. 

Soft Skills 

  • High emotional intelligence, integrity, and professionalism in verbal and written communication. 
  • Strong leadership, mentoring, and team development capabilities. 
  • Collaborative, solutions-oriented mindset with the ability to work across departments and cultures. 
  • Excellent time management, prioritization, and multitasking skills in a deadline-driven environment. 
  • Strong attention to detail and commitment to editorial excellence. 
  • Adaptable to fast-paced changes and capable of working both independently and within a structured regional framework. 



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