Overview:
Hayward Flow Control, a division of Hayward Industries (NYSE "HAYW"), is a leading manufacturer of industrial thermoplastic valves, actuators, filters, strainers, pumps, bulkhead fittings and controllers for use in water & wastewater treatment, chemical processing, aquatics, and many other industrial process applications. Hayward Flow Control is an ISO 9001:2008 Certified manufacturer.
With a rich history in thermoplastics manufacturing, Hayward Flow Control has been a leader in the industrial flow control sector for over 100 years, renowned for our commitment to quality, innovation, and customer success. We are looking for a passionate and driven individual to join our sales team and contribute to our continued growth.
The Regional Sales Manager (RSM) for the Western U.S. drives top‑line revenue growth, distributor engagement, and market share expansion for Hayward Flow Control’s thermoplastic valve, actuation, filtration, and control solutions. This role oversees a multi‑state territory across the Western region, managing distributor performance, channel development, direct-sales-rep team performance, and strategic growth initiatives.
The ideal candidate is a self‑starter with strong technical aptitude, proven channel management experience, and the ability to build meaningful relationships with channel and distribution partners.
Responsibilities:
Territory & Channel Management
- Lead all Flow Control sales activities within the Western U.S. distribution region, maintaining a structured approach to account coverage, distributor support, and territory growth initiatives.
- Lead a team of direct sales representatives to achieve the region's target sales growth. Conduct performance reviews and ensure alignment with corporate incentives.
- Manage and develop distributor partners — onboarding, pricing programs, performance reviews, and alignment with corporate incentives.
Revenue Growth & Market Development
- Achieve annual sales targets through strategic planning, pipeline development, and execution of multi‑market initiatives.
- Increase product stocking levels, branch engagement, and regional penetration across targeted distribution centers.
Distributor Relationship Development
- Conduct frequent in‑person distributor visits to strengthen relationships and support strategic growth plans.
- Deliver product training, joint sales calls, promotional planning, and quarterly business reviews to priority branches.
- Provide data‑driven insights to distributor leadership to expand stocking programs and improve regional performance.
Technical & Product Expertise
- Serve as a subject‑matter expert on Flow Control products, including valves, actuators, filtration, strainers, and control systems.
- Provide application guidance, troubleshooting assistance, and support for retrofit, replacement, and design‑build opportunities.
Forecasting, Reporting & CRM Discipline
- Maintain accurate territory forecasts, opportunity pipelines, distributor performance metrics, and Salesforce activity logs.
- Track and report monthly results, key wins, competitive activity, project trends, and stock‑buy recommendations.
Cross‑Functional Coordination
- Collaborate closely with Inside Sales, Customer Service, Marketing, Product Management, Engineering, and Operations to ensure distributor success and territory growth.
- Support pricing reviews, new product launches, market intelligence gathering, and key account initiatives.
Qualifications:
- 5+ years of B2B sales experience in industrial flow control, water/wastewater, chemical process, piping systems, valves/actuation, or related markets.
- Proven experience managing direct sales reps, distributors, or channel partners in a multi‑state region.
- Strong technical aptitude; ability to learn and present engineered products.
- Excellent communication, negotiation, and relationship‑building skills.
- Salesforce or CRM experience.
- Ability to travel extensively across the Western region.
- Travel 50-70%
Preferred
- Experience selling thermoplastic piping components or industrial process equipment.
- Existing relationships with regional distributors or channel partners.
Performance Metrics
- Territory revenue growth vs. annual plan
- Distributor share expansion and branch engagement
- Stocking program adoption and increases in stock‑buy volume
- Salesforce activity metrics (F2F calls, opportunity creation, QBRs, trainings)
- Contribution to overall Flow Control NPS and customer satisfaction
Why This Role Matters
The Western U.S. market is one of Flow Control's most strategically important regions, with strong distributor networks, expanding industrial applications, and significant opportunity for incremental growth. The RSM is the primary driver of market penetration and customer advocacy in the region.
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