Job Title: Creative / Art Director
Reporting To: Chief Marketing & Digital Officer
Company: JustFoodForDogs, LLC
Job Type: Full-time, Exempt
Location: Remote
About JustFoodForDogs:
JustFoodForDogs, the #1 vet recommended fresh food for dogs, is dedicated to helping pets live longer, healthier lives through real, whole-food nutrition. Founded in 2010, JustFoodForDogs revolutionized the fresh whole food movement for dogs when it opened the first open-to-the-public kitchen cooking food for dogs. All of our recipes are formulated by veterinarians and made with 100% human-grade ingredients. Today, consumers can find JustFoodForDogs at JustFoodForDogs retail locations, their favorite retailers and on-line at JustFoodForDogs.com. The company’s offerings include daily meals, shelf-stable products, supplements, and treats. To learn more about JustFoodForDogs, visit JustFoodForDogs.com
Position Summary:
We are seeking a digitally fluent, commercially minded Creative Director (or Art Director) to lead creative strategy and execution across our digital ecosystem. This role is critical in elevating how the JustFoodForDogs brand shows up—especially across digital and performance channels—ensuring our creative reflects the strength of our products, differentiates us in a crowded category, and drives profitable growth.
The ideal candidate brings experience from challenger or high-growth brands, thrives with finite resources, and is excited to build a modern, performance-oriented creative engine in close partnership with Growth and Marketing teams.
Key Responsibilities
Product Creative & PDP Strategy
- Own creative strategy and execution for product content and PDP imagery across JFFD.com and digital retail partners
- Partner closely with Brand Management to translate complex product truths (nutrition, health benefits, ingredients, science, sourcing, safety, transparency) into clear, persuasive, conversion-oriented visual storytelling
- Collaborate with Growth, Ecommerce, and Analytics to test, iterate, and improve PDP performance
- Establish scalable PDP frameworks, templates, and best practices
- Translate business briefs into clear creative workplans, including required assets, timelines, and feedback checkpoints
Website & Retailer Creative
- Partner with the website team to develop high-impact creative across:
- Homepage storytelling
- Landing pages
- Promotional and seasonal modules
- Ensure strong alignment between paid traffic, on-site storytelling, and conversion goals
- Support creative consistency and execution across wholesale partners (e.g., Amazon, Chewy brand stores)
Campaign Development
- Act as a creative thought partner for brand and marketing campaigns
- Translate brand ideas into full-funnel creative systems, from upper-funnel storytelling to lower-funnel conversion assets
- Collaborate with external agencies while maintaining strong internal creative ownership and POV
- Lead photo and video shoots to support product and marketing content development
Paid Media Creative (Digital-First, Select Offline)
- Partner with the Growth team to support in-house paid creative across:
- Paid social
- Digital video / CTV
- Select offline placements (e.g., direct mail)
- Develop concepts, hooks, and modular creative systems to increase testing velocity and learning signal
- Balance performance needs with long-term brand integrity
Team Leadership
- Lead, mentor, and develop a team of two designers
- Provide clear creative direction, prioritization, and actionable feedback
- Remain hands-on in high-impact areas, especially digital and paid creative
Required Skills & Experience
8–12+ years of experience in creative roles with meaningful hands-on execution
Proven track record driving results at challenger or high-growth brands
Deep understanding of digital-first and performance-oriented creative
Experience working with small teams and finite resources in fast-paced environments
Strong creative judgment paired with commercial instincts
Demonstrated ability to partner closely with Growth and Brand teams
Experience managing and collaborating with external agencies
Comfort operating in regulated or claim-sensitive categories
CPG experience strongly preferred
Scrappy, results-driven mindset; focused on impact over
Tenets of the Pack (Company Values)
Live Our Mission – We believe this is more than a job. It’s a cause.
Be a Team Player – We put company goals and success first.
Maintain a Positive Attitude – We bring energy, enthusiasm, and drive to everything we do.
Deliver Results – We play to win.
JUSTFOODFORDOGS is an Equal Opportunity Employer. JUSTFOODFORDOGS does not discriminate due to race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, unemployment status or any other legally protected basis, and to the extent permitted by law.
