Sr. Product Copywriter

SENIOR PRODUCT COPYWRITER

• Job Description Summary

Stanley Black & Decker is seeking an exceptional creator, conceptual thinking, and master messager to join our in-house advertising agency. As Senior Product Copywriter, you’ll help ensure accurate and effective product content migration, standardization, and ongoing management for some of the world’s most iconic tool, outdoor, and home product brands including DEWALT®, STANLEY®, CRAFTSMAN®, BLACK+DECKER®, CUB CADET®, and more. This position will report to the Senior Manager of Copy.

The primary focus of this position is to deliver top-notch copy support for our suite of brands and products. The right candidate will be able to contribute independently with little oversight, but must also be willing to collaborate and share ideas with others. They must be comfortable incorporating feedback and pivoting with grace to achieve the best possible results. They will be responsible for copy oversight within our PIM systems and help to spearhead processes that deliver seamless delivery of product information.

• Job Description

Required Skills:

• A firm understanding of the creative process and an understanding of how to execute ideas based on messaging/audience priorities.
• Excellent verbal and written English skills with a native understanding of colloquiums.
• Strong creative thinker with the ability to communicate a wide range of ideas within the confides of strict guardrails.
• Exceptional writing skills, comfortability oscillating between a range of tones/voices.
• Attention to detail – strong proofreading/editing skills.
• Comfortable adapting copywriting for various platforms and channels and maintaining consistency.
• Analytical mindset with the ability to assess data quality and make large-scale strategic improvements across product categories.
• Proven experience in production or product-focused environments.
• Experience working with large-scale, global brands. 
• Ability to organize, prioritize and manage multiple projects simultaneously.
• Team player with the ability to communicate effectively, manage expectations, translate feedback, and problem-solve when needed.  
• Monitor and refine product content quality through regular audits and user feedback, ensuring the PIM remains an accurate and reliable source of product information.

 Education and Technical Requirements:

• 4-year degree
• 3 to 5+ years of professional experience in copywriting, content creation, or product information management. Portfolio with relevant work experience and examples required
• PIM Product Management Software experience required
• Experience writing for e-commerce materials and consumer sites
   

Bonus:

• Understanding of SEO best-practices
• Experience managing and tracking tasks in Workfront a plus.
• Additional certifications or coursework related to PIM systems, project management (e.g., PMP, Agile, or software-specific training) are a plus.
• Experience with consumer products or new product life cycle is a plus
• Interest or experience with power tools

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.