Social Media Manager (Findies) at Genesis

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape the business.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.

Responsibilities:

• Social Strategy & Architecture: Build and own a ground-up social media strategy for Instagram/Facebook and TikTok that drives reach within the target audience, communicates Findies value, builds trust, and converts followers into app users.
  
• Viral & Serial Content: Ideate and shape high-shareability formats (comparisons, tips, edutainment) and recurring series to maximize reach and perceived value of the app.
  
• Influencer & Ambassador Partnerships: Source, negotiate, and manage long-term influencer and ambassador collaborations that sustainably grow reach and engagement within the target audience.
  
• Research, Trends & Reputation: Continuously monitor trends, competitors, and audience behavior.
• Manage Findies online reputation across Reddit, Quora, Instagram, Facebook, and review platforms; conduct audits and maintain an anti-crisis response plan.
  
• SMM Operating Model: Build and run the end-to-end SMM workflow — planning, production, QA, publishing, and cross-channel coordination.
  
• Insights & Performance: Own social analytics and insights (KPIs, dashboards, performance reviews) and translate learnings into new formats, experiments, and growth loops.

Skills and experience:

Must-have:

• Experience: 3-5+ years in SMM, preferably for a lifestyle B2C mobile app or a high-growth tech product working for the US market.
• Viral Storytelling & Formats: Strong instinct for shareable formats, serial content, and narrative-driven storytelling.
• Trend Awareness: Ability to spot trends early and turn them into timely, brand-relevant content.
• Operational Ownership: Experience owning SMM end-to-end (planning, production, publishing, coordination).
• Performance Thinking: Comfortable using analytics and insights to guide experiments and growth decisions.
• English Language: B2+

Nice-to-have:

• Cross-functional Collaboration: Experience working closely with product or performance marketing teams.
• Reputation Management: Experience in monitoring and managing brand reputation across social platforms, forums, and review sites.
• Crisis Handling: Ability to build or support anti-crisis and reputation response plans.
• AI Literacy: You are an early adopter of AI tools (Midjourney, Runway, Perplexity, etc.) and are excited to automate processes that drive results.
• Proven Track Record: You have scaled an account from near-zero to 100k+ followers organically or via influencer partnerships.
• Paid Amplification Basics: Familiarity with boosting high-performing organic content using small paid budgets.
• Influencer Marketing: Hands-on experience working with micro-influencers and building long-term ambassador partnerships.

Benefits:

• A Blank Canvas: No legacy brand guidelines to hold you back. You build the voice from day one.
• Experimental Culture: We value “failed” experiments that provide data over “safe” content that gets ignored.
• Remote-first, with access to Genesis offices in Kyiv, Warsaw, and Lisbon (coworking spaces).
• Learning & development: access to a learning hub, specialized communities, workshops, and professional courses.
• Company-provided equipment.
• Sole proprietor accounting support in Ukraine and Poland, including assistance with tax reporting.
• Corporate doctor (Kyiv, Lviv).
• Health insurance (USG) for employees in Ukraine after the probation period.
• 20 paid vacation days (4 weeks / 28 calendar days).
• Corporate discounts on sports, education, beauty, health, clothing, cleaning services, entertainment, and gifts.

Send us your CV!