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Senior Field Marketing Associate

Roles & Responsibilities

  • 3-5 years of experience in field marketing, event marketing, marketing coordination, or similar roles
  • Strong organizational and project management skills with attention to detail
  • Excellent communication and ability to collaborate with sales and cross-functional teams
  • Interest in events, marketing operations, and growing within B2B SaaS marketing

Requirements:

  • Plan and execute field events, webinars, conferences, executive dinners, and partner programs; manage logistics, vendor coordination, shipping, booth setup, gifting, and materials; support onsite execution and post-event follow-up
  • Collaborate with Account Executives and SDRs to support territory-level marketing activities; develop outreach templates, follow-up sequences, Marketo emails, and light event personalization; align with demand generation and PMM on campaign messaging
  • Track program timelines, budgets, invoices, vendor contracts; manage event calendars, registrations, attendee lists, CRM updates, and shipping logistics for assets and swag
  • Maintain dashboards for program performance, event attendance, and pipeline contribution; track leads and follow-up activities; provide weekly summaries and insights to the Field Marketing team

Job description

Who we are

Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!

We’re looking for a Senior Field Marketing Associate to support regional programs that help generate pipeline, run events, and fuel sales engagement across North America. This is an individual contributor role reporting to a Senior Field Marketing Manager in India.


What You’ll Do
  • Program & Event Support
  • Assist in planning and executing field events, webinars, conferences, executive dinners, and partner programs. Manage event logistics, vendor coordination, shipping, booth setup, gifting, and materials preparation. Support onsite event execution and post-event follow-up tasks.

  • Campaign & Sales Alignment
  • Work with AEs and SDRs to support territory-level marketing activities. Help create outreach templates, follow-up sequences, Marketo email copy and light personalization for events. Coordinate with demand gen and PMM to ensure alignment with campaign messaging.

  • Operations, Budget & Processes
  • Track program timelines, budgets, invoices, and vendor contracts. Manage event calendars, registrations, attendee lists, and CRM updates. Own shipping logistics and inventory for event assets and swag.

  • Reporting & Insights
  • Maintain dashboards for program performance, event attendance, and pipeline contribution. Support tracking of leads, follow-up activity, and influenced pipeline. Provide weekly summaries and insights to the Field Marketing team.

    What You’ll Bring
  • 3-5 years of experience in field marketing, event marketing, marketing coordination, or similar roles.
  • Strong organizational and project management skills with attention to detail.
  • Excellent communication and comfort working with sales and cross-functional teams.
  • Interest in events, marketing operations, and growing within B2B SaaS marketing.
  • Proficiency with marketing tools (HubSpot, Marketo, SFDC, ZoomInfo, or similar) is a plus.

  • Our culture & accolades

    As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.

    Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.

    Mindtickle is proud to be an Equal Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

    Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.

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