Key Facts

Remote From:

Full time

English

Hard Skills

Multi-Channel Marketing Go-to-Market Strategy Campaign Management Business Strategies KPI Reporting A/B Testing Media Strategy Cost Allocation Conversion Marketing Brand Management +14 more

Other Skills

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Creativity
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Communication
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Leadership
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Strong Work Ethic
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Analytical Thinking
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Creativity

Roles & Responsibilities

Creative + analytical mindset balancing creativity and data-driven decision making
Proven track record executing growth marketing strategies at scale (agency, consumer brand, or high-growth startup)
Experience building national brands via local market activations (bonus)
Strong execution, ownership mindset, and willingness to own initiatives end-to-end and test continuously

Requirements:

Own overall growth marketing strategy and new city go-to-market plans
Lead multi-channel campaigns across digital and traditional channels
Develop community partnerships and events, coordinating with external design partners
Measure impact with analytics, growth experiments, and customer insights (surveys/interviews)

Modern Pediatrics

Health, Sport, Wellness & Fitness

About Modern Pediatrics

Modern Pediatrics (MP) is a primary care pediatrics practice that was founded on the singular goal of creating the very best possible experience imaginable for children and their families. Following this goal as our North Star, we developed a unique care model that includes the following: - All well-child and illness care occurs in the patient’s home - 24/7 accessibility through virtual care (text message, phone, video visit) - High-quality, evidence-based care, using the most up to date research available - Thoughtful, empathic relationship building, which creates a profound depth of connection with our families - Membership pricing which makes this service available to the broadest range of families possible, not just the wealthy - Tech-forward approach to everything we do for our patients and families

Company type: Small startup

Industry: Health, Sport, Wellness & Fitness

Founded: 2018

Company size: 2 - 10

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Job description

About Us

Modern Pediatrics (MP) is half tech startup, half pediatrics practice – we were founded on the singular goal of creating the best possible experience imaginable for children, their families, and providers. Following this goal as our north star, we’ve developed a unique care model in pediatrics:

All well-child and sick care occurs in the patient’s home
24/7 accessibility through virtual care (text message, phone, video visit)
Membership pricing which makes the service available to the broadest range of families possible, not just the wealthy

After launching in Austin during the pandemic, we've found that families absolutely love this model of care! You can find some of our patient reviews here to get a better feel.

With MP’s early success, healthy funding has followed and we’ve already expanded to Dallas, with the ambitious goal of serving families across the country.

About This Role

As our Growth & Marketing Lead you’ll be instrumental in MP’s transformation from a Texas success story to a national sensation. You’ll be working closely with the company’s CEO, Andrew O’Hara, and leading all initiatives related to the growth of the business.

Here’s a sampling of your areas of responsibility:

Ownership of overall growth & marketing strategy
New city go-to-market strategy
Campaign management across digital and traditional channels
Community partnerships and events
Measuring success through reporting & analytics
Managing external agency & design partners
Creative execution & copywriting
Budget allocation across channels
Growth experiments
Customer surveys & interviews

About You

Creative + analytical – you pride yourself on your ability to strike the rare balance between creativity and analytical thinking
Execution machine – you love getting things done and have always impressed your colleagues with your work ethic
Testing, testing, testing – you’re constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs
Ownership mindset – you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad
Previous experience – you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations

Benefits