Key Facts

Remote From:

Indiana (USA)

Full time

English

Hard Skills

Account Management Sales Development Retail Marketing Strategy Business Planning Cross-Functional Collaboration Data-Driven Decision Making Performance Management Business Planning Trade Promotion Management Distribution Management Systems +13 more

Other Skills

•
Negotiation
•
Forecasting
•
Accountability
•
Collaboration
•
Leadership Development
•
Strategic Thinking
•
Business Acumen
•
Coaching

Roles & Responsibilities

Bachelor’s degree in Business, Marketing, or related field
10+ years of progressive sales experience in the CPG food industry
Proven success managing key grocery retailers, with direct experience with Kroger, Albertsons, and/or H-E-B strongly preferred
Demonstrated ability to lead and develop high-performing sales teams

Requirements:

Own and execute the sales strategy for the West and Central U.S. regions to deliver revenue, volume, and profitability targets
Develop and lead joint business plans (JBPs) with key retail partners, aligning customer objectives with Heartland’s growth strategies
Drive distribution, assortment, pricing, promotion, and shelf execution initiatives across assigned customers
Lead, coach, and develop a team of sales professionals, fostering a culture of accountability, collaboration, and continuous improvement

Heartland Food Products Group

About Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders. On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches. In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S. Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.

Company type: Large

Founded: 2018

Company size: 1001 - 5000

Website LinkedIn See all jobs →

Job description

Director of Sales – West & Central U.S.

Heartland Food Products Group

Position Summary

Heartland Food Products Group is seeking an experienced and results-driven Director of Sales to lead our West and Central U.S. commercial strategy. This role is responsible for driving profitable growth across key national and regional retailers, including Kroger, Albertsons, and H-E-B, while building strong customer partnerships and developing a high-performing sales team.

The ideal candidate is a strategic sales leader with deep retailer relationships, proven people leadership, and strong joint business planning capabilities within the CPG food industry.

Key Responsibilities

Sales Leadership & Strategy

Own and execute the sales strategy for the West and Central U.S. regions to deliver revenue, volume, and profitability targets
Develop and lead joint business plans (JBPs) with key retail partners, aligning customer objectives with Heartland’s growth strategies
Drive distribution, assortment, pricing, promotion, and shelf execution initiatives across assigned customers

Key Account Management

Serve as the senior commercial contact for major retailers including Kroger, Albertsons, and H-E-B
Build and maintain strong, trust-based relationships with buyers, category managers, and retail leadership
Lead annual planning, line reviews, innovation launches, and promotional negotiations

People Leadership

Lead, coach, and develop a team of sales professionals, fostering a culture of accountability, collaboration, and continuous improvement
Set clear performance expectations, conduct regular performance reviews, and support professional development
Partner cross-functionally with Marketing, Supply Chain, Finance, and Category Management

Strategic & Analytical Excellence

Leverage data and insights to inform decisions, optimize trade spend, and improve ROI
Monitor market trends, competitive activity, and customer performance to identify growth opportunities
Ensure accurate forecasting and effective demand planning in collaboration with internal teams

Qualifications

Required

Bachelor’s degree in Business, Marketing, or related field
10+ years of progressive sales experience in the CPG food industry
Proven success managing key grocery retailers, with direct experience with Kroger, Albertsons, and/or H-E-B strongly preferred
Demonstrated ability to lead and develop high-performing sales teams
Strong strategic thinking, negotiation, and joint business planning capabilities

Preferred