*Freelance Job*
*Remote and full time*
*candidates must be able to work GMT-4 time zone*
Working as part of the Online Marketing team, you will use your analytic and business skills to run pay-per-click marketing.
Tasks include:
- Develop, execute and manage data-driven paid media strategies across multiple platforms: META & GOOGLE ADS
- Conduct thorough account audits to identify immediate improvement opportunities
- Build campaigns with meticulous attention to structure, targeting, and conversion tracking
- Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
- Implementing and fixing tracking issues.
- Advise on monthly campaign spend levels with the client's budget and goals in mind.
- Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations.
- Writing and optimising attractive and concise advert copy.
- Monitoring budget and adjusting bids to maximise ROI and traffic volumes.
- Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected.
- Produce reports for clients and presente those reports during online meetings.
- Maintain strong communication with internal teams, flagging any blockers or support needs early to keep accounts progressing smoothly.
- Build and lead high-trust client relationships confidently run weekly strategy calls with clients youre managing, deliver insights, and handle tough conversations with clarity.
- Detecting and correcting loss of revenue due to click fraud.
- Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit.
- Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative.
- Keeping fully abreast of all PPC and SEM industry trends.
- Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.
You'll Be a Great Fit If You Have:
+ 3+ years of digital growth experience
+ Significant experience in a similar role within a consumer/hospitality brand
+ Expertise in targeting and converting US-based consumers
+ Deep understanding of paid digital, social, search, and organic strategies
+ Expert knowledge with the following technologies/software/programs/processes: Google Ads, Google Tag Manager, Keyword Planner Tool, META, Search Console, Analytics, gMail
+Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES
+ Demonstrated success in driving revenue growth
+ Experience managing a team and working with senior leadership
+ Strong analytical and data-driven decision-making skills
This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT work@makerz.co.uk
