3+ years of experience in B2B marketing, preferably in the SaaS industry
Strategic marketing expertise with a track record in developing and implementing marketing strategies and positioning
Product marketing expertise with ability to develop value propositions, storylines and go-to-market strategies for new features and products
Experience in planning, orchestrating and optimizing multi-channel campaigns with KPI-driven reporting; familiarity with CMS and marketing automation tools (e.g., Clay, Salesforce)
Requirements:
Sparring partner to the Head of Marketing in annual planning, topic prioritization and development of the marketing strategy
Define and manage overall marketing goals (positioning, leads, awareness, retention) and coordinate content and ongoing go-to-market initiatives
Develop and implement product marketing strategies for new and existing features, including value propositions, product storytelling and sales enablement materials
Plan, implement and optimize go-to-market strategies for product launches and key topics, including messaging frameworks, channel orchestration and KPI monitoring
