Key Facts

Remote From:

Philippines

Full time

Mid-level (2-5 years)

10 - 10K yearly

Hard Skills

Other Skills

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Collaboration
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Communication
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Analytical Skills

Roles & Responsibilities

Proven experience managing SEO and PPC campaigns with measurable results.
Deep knowledge of SEO best practices, SEM, search engine algorithms, and ranking factors.
Proficiency with Google Ads, Bing Ads, Google Analytics, and related tools.
Strong analytical and communication skills with ability to collaborate cross-functionally; certifications such as Google Ads or Google Analytics are a plus.

Requirements:

Develop and implement comprehensive SEO strategies including keyword research, on-page and off-page optimization, and site structure improvements to boost rankings and visibility.
Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms, including keyword research, ad copy optimization, bid management, and ROI-focused adjustments.
Drive Conversion Rate Optimization through collaboration with web teams, implementing A/B tests, using heatmaps, and making data-driven UX improvements to increase conversions.
Conduct competitive analysis and market research to identify keyword opportunities, ad formats, and trends, staying updated on algorithms and industry best practices.

Job description

Our client is seeking a highly skilled and experienced SEO and PPC Specialist to join their team. The ideal candidate will be responsible for developing, implementing, and managing effective SEO and PPC strategies to increase online visibility, drive website traffic, and optimize conversion rates. The SEO and PPC Specialist will work closely with cross-functional teams to ensure alignment with overall marketing objectives and deliver measurable results.

The starting rate for this role is 5 USD per hour.

Job Responsibilities

SEO Strategy Development and Implementation:

Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
Develop and execute on-page and off-page SEO strategies to improve search engine rankings.
Optimize website content, meta tags, and structure for maximum visibility and relevance.
Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
Stay updated on industry trends and algorithm changes to adapt strategies accordingly.

PPC Campaign Management:

Create and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
Conduct keyword research and ad copy optimization to maximize campaign effectiveness.
Monitor and adjust bids, budgets, and targeting parameters to achieve desired ROI and conversion goals.
Perform A/B testing and analyze campaign performance data to identify opportunities for improvement.
Provide regular reports and insights to stakeholders on PPC campaign performance.

Conversion Rate Optimization (CRO):

Collaborate with web development and design teams to optimize landing pages and website elements for conversion.
Implement A/B and multivariate testing methodologies to improve conversion rates.
Utilize heatmaps, user recordings, and other tools to identify usability issues and friction points in the conversion funnel.
Make data-driven recommendations for improving user experience and driving conversions.

Competitive Analysis and Market Research:

Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the online landscape.
Stay abreast of industry trends, emerging technologies, and best practices in SEO and PPC.
Identify new keyword opportunities, ad formats, and targeting strategies based on market research findings.

Requirements

Proven experience in SEO and PPC campaign management, with a track record of driving measurable results.
In-depth knowledge of SEO best practices, SEM, search engine algorithms, and ranking factors.
Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant tools.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
Certifications such as Google Ads or Google Analytics are a plus.

System Requirements

At least 15mbps for the main internet and at least 10mbps for backup
A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
Note: Back-ups should still be able to function when there is a power interruption
A webcam
Noise-canceling USB Headset
Quiet, Dedicated Home Office
Smartphone

Benefits

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.