Marketing Lead (SaaS)

We are seeking a highly motivated and experienced Marketing Lead to spearhead end-to-end marketing efforts for our AI customer service tool tailored for Shopify. As the Marketing Lead, you will play a pivotal role in driving brand awareness, customer acquisition, and revenue growth through strategic marketing initiatives.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to promote our AI customer service tool to Shopify store owners.
• Conduct market research to identify key trends, competitor analysis, and customer insights to inform marketing strategies.
• Collaborate with stakeholders to align marketing initiatives with business objectives.
• Manage the entire marketing funnel from lead generation to conversion, leveraging various channels including digital marketing, content marketing, email campaigns, social media, and events.
• Create compelling and innovative marketing collateral, including website content, landing pages, blog posts, case studies, whitepapers, and presentations.
• Analyze marketing performance metrics and KPIs, and use data-driven insights to optimize marketing campaigns for maximum ROI.
• Stay up-to-date with industry trends, best practices, and emerging technologies to continuously innovate and improve marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Proven track record of success in B2B marketing, preferably in the SaaS or e-commerce industry.
• Strong understanding of digital marketing techniques and platforms, including SEO, SEM, PPC, social media advertising, and email marketing.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and marketing copy.
• Demonstrated leadership skills and ability to work independently.
• Analytical mindset with proficiency in marketing analytics and lead generation tools.
• Creative thinker with a passion for innovation and driving results.
• Experience working with Shopify or other e-commerce platforms is a plus.

Minimum Technical and Work Environment Requirements:

• Internet Connection:
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

• Primary Device:
• Desktop or laptop equipped with at least:
• Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

• Backup Device:
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

• Peripherals and Workspace:
• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• A smartphone for communication and verification purposes.

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.