Key Facts

Remote From:

Fixed term

Mid-level (2-5 years)

Hard Skills

Campaign Management Email Marketing Marketing Automation Lead Nurturing Query Optimization Analytics Microsoft Business Intelligence Segmentation Analysis Email Marketing Data Import/Export Data Cleansing Salesforce Marketing Automation

Other Skills

•
Verbal Communication Skills
•
Detail Oriented

Roles & Responsibilities

Proven experience working with Marketo including database management, campaign execution, and reporting.
Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies; ability to analyze and optimize database records for improved engagement.
Strong communication skills, both written and verbal; excellent attention to detail.
Marketo and Salesforce Certified Expert preferred, but not required.

Requirements:

Conduct a comprehensive audit of the Marketo database, including analyzing record counts by country and reviewing collected data fields; update records accordingly.
Import approximately 350-400 new records from a past event into the Marketo database.
Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
Provide ongoing database management and ad hoc email marketing support, including reporting and optimization.

Starfish

Madtech: Marketing + Advertising + Technology

About Starfish

Engage vetted talent at 20% the cost of US equivalents. Get matched to the top 1% of talent from the Philippines, India and Latin America. - Marketing: Social Media Managers, SEO Strategists, Growth Marketers, Performance Marketers - Design: Graphic Designers, Illustrators, Animators, Video Editors - Sales: Lead Generation Experts, Sales Development Representatives, CRM Data Entry Specialist, Telemarketers - Operations: Virtual Assistants, Executive Assistants, Bookkeepers, Project Managers, Customer Service Personnel - Digital: Developers, QA Engineers, Web Managers - Writing: Copywriters, Thought Leadership Writers

Company type: Startup

Industry: Madtech: Marketing + Advertising + Technology

Founded: 2018

Company size: 11 - 50

Website LinkedIn See all jobs →

Job description

A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database, updating records, and assisting with email marketing campaigns.

Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields.
Import approximately 350-400 new records from a past event into the Marketo database.
Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
Provide ongoing database management and email marketing support on an ad hoc basis.

Requirements

Proven experience working with Marketo, including database management, campaign execution, and reporting.
Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
Ability to analyze and optimize database records for improved engagement.
Strong communication skills, both written and verbal.
Excellent attention to detail.
Marketo and Salesforce Certified Expert preferred, but not required.