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Marketing Communications Manager — B2B SaaS / Professional Services

Roles & Responsibilities

  • 3+ years in Marketing Communications (MarComms), ideally in B2B tech or professional services, with a relevant degree
  • Fluency with HubSpot (or similar), LinkedIn for B2B, email/newsletters, and buyer-intent/ABM tools
  • Strong analytics skills (GA, social dashboards) and a basic grasp of web UX
  • Exceptional writing, attention to detail, and ability to juggle multiple campaigns; proactive, analytical, collaborative

Requirements:

  • Own brand positioning and messaging for professional services audiences; ensure a consistent voice across AU/UK/US markets and all channels
  • Drive digital demand: optimize the website, lead LinkedIn strategy for MPs/CEOs/CPOs/HRDs, and run email and marketing automation; surface in-market accounts via buyer-intent signals
  • Develop content and community: coordinate research, podcasts, webinars, and client outcomes into compelling stories; build a community of senior firm leaders
  • Oversee analytics and partnerships: manage martech stack (automation, CRM, analytics), use data to iterate and scale; plan events, roundtables, and co-marketing with associations

Job description

Help senior leaders at the world’s top law, accounting, and consulting firms rethink how they develop and reward talent. You’ll own brand building and demand generation for an AI-powered performance and feedback platform used by Managing Partners, CEOs, and HRDs across Australia, the UK, and the US.

Why this role

  • Category momentum: Join a scale-up with deep roots in professional services and a modern AI platform that helps firms build high-performance cultures.

  • Strategic + hands-on: Mix positioning and storytelling with campaign execution, automation, and analytics.

  • Global reach: Own impact across AU/UK/US markets and work closely with senior stakeholders.

What you’ll do

Brand & Positioning

  • Build awareness across law, accounting, and consulting; craft messaging that resonates with C-suite buyers.

  • Keep our voice consistent across every channel.

Digital & Demand

  • Optimize the website and conversion paths for firm decision-makers; lead LinkedIn strategy for MPs/CEOs/CPOs/HRDs.

  • Run email and marketing-automation programs; operationalize buyer-intent to surface in-market accounts.

  • Equip BD with qualified leads and sales enablement.

Content & Community

  • Orchestrate research, podcasts, and webinars; turn client outcomes into compelling stories.

  • Build a community that brings senior firm leaders into our orbit.

Events & Partnerships

  • Curate roundtables and special-interest groups; manage sponsorships and co-marketing with associations.

  • Plan integrated campaigns around industry and client events.

Technology & Analytics

  • Own the martech stack (automation, CRM, analytics). Use data to iterate and scale what works.

What you’ll bring

  • 3+ years in MarComms—ideally B2B tech or professional services—plus a relevant degree.

  • Fluency with HubSpot (or similar), social scheduling/LinkedIn for B2B, email/newsletters, and buyer-intent/ABM tools.

  • Analytics chops (GA, social, dashboards) and a basic grasp of web UX.

  • Superb writing, detail obsession, and the ability to juggle multiple campaigns.

  • A proactive, analytical, collaborative operator who turns insight into action.

  • Bonus: experience with professional services buyers, thought-leadership programs, and AI/performance tech.

How success is measured

  • Qualified pipeline contribution and lead quality.

  • Web engagement and conversion lift.

  • Social/community growth in target segments.

  • Content and event performance (downloads, attendance, ROI).

Team, location & ways of working

Report to the Head of BD; collaborate with the CEO plus BD, CX, and Product. Work flexibly across AU/UK time zones, with occasional travel for events (4–6x/year).

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