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Account Manager

Roles & Responsibilities

  • Proven work experience as an Activation/Account Manager or at least 4+ years in similar roles at an Influencer Marketing agency
  • Experience working with influencers and/or influencer-led campaigns
  • A strong understanding of social media platforms and the creator landscape
  • Experience running performance marketing campaigns with CPA and ROI benchmarks

Requirements:

  • Serve as the senior main point of contact for clients throughout campaigns, managing relationships and supporting retention, renewals, upsells, and satisfaction with the Client Growth Lead.
  • Lead end-to-end campaign delivery from pitch to delivery, including collaborating with the Client Growth Lead on creative concepting and signing off on campaign deliverables with the Accounts Director, while maintaining timely client communication.
  • Oversee creator relationships by sourcing suitable creators, tracking costs and results, and coordinating content approvals and production administration (invoices, contracts, travel, accommodations).
  • Design and present campaign reports, use data tools to analyze performance, and lead campaign washups to optimize results.

Job description

Base Salary - $85,000 - $100,000

10% of annual salary as a bonus 


Purpose:

To be the senior main point of contact for clients throughout the running of a campaign. The Account Manager helps the team design, pitch and execute tailored Influencer Marketing campaigns that partner brands with content creators. Secondarily, on an as needed basis the Account Manager must also be able to oversee key creator relationships and ensure that creator needs are met and creator deliverables have been executed.

Client Facing Responsibilities:
Overall management of client relationships and to be the senior main point of contact for clients throughout the running of a campaign.
Support client retention, renewals, upsells and client satisfaction in partnership with Client Growth Lead.
Stay up to date on clients' billing and debt details, maintaining a clear picture of their internal finances.
Share campaign updates, including any renegotiation of commercial terms, delivery against budget, changes in anticipated delivery dates and sign-offs with the Client Growth Lead.
Schedule monthly client satisfaction meetings and support Client Growth Manager in existing client proposal responses. Be prepared to report on ongoing campaign performance, success metrics and overall client satisfaction.
Manage exciting, award-winning, creative campaigns for global clients.
Participate in the management of campaigns from pitch state to delivery, including:
Collaborating with the Client Growth Lead on creative concepting.
Consulting and sign off on campaign deliverables included in the brief in collaboration with the Accounts Director.
Timely communication with clients during campaigns.
Own key responsibilities for writing briefs, creator contract templates and proposals.
Consistently review the ongoing performance of campaigns, and deliver succinct updates, reports, and learnings to the team.
Design and present campaign reports to clients, in order to scale our work together.

Use data and data tools to analyse the performance of each campaign.Analyse a mixture of creative and data to develop strategies to improve the performance of campaigns.Responsible for on-time campaign delivery.

Participate in Campaign Washups.

Creator Facing Responsibilities:
Fully experience and engage with the influencer marketing world.
Source and reach out to appropriate creators tailored to each campaign.
Track and monitor campaign costs and results.
Run content approvals by giving feedback to creators, ensuring they meet campaign requirements and confirm content publication dates.
Work with the Creative Strategist team to ensure the campaign is running smoothly
Manage production and campaign administration e.g. booking accommodation, travel, Invoices, contracts etc.

Team and Individual Responsibilities:
Lead Accounts Team through influence rather than authority to ensure client satisfaction.
Pro-active leadership that encourages the team to perform to the best of their ability.
Fully engage in the company culture, thinking about the future of Digital Voices and suggesting ways in which our processes could be improved.
Continue to advocate for yourself and the agency across the industry.

Person Specification:

  • Proven work experience as an Activation/Account Manager or at least 4 + years of working in similar relevant roles at an Influencer Marketing agency
  • Experience working with influencers and/or working on influencer-led campaigns.
  • A strong understanding of social media platforms and the creator landscape.
  • Experience running performance marketing campaigns with CPA and ROI benchmarks.
  • Strong email etiquette.
  • Strong interpersonal skills.
  • Impressive organisational skills.
  • Confidence to work independently and on fast-paced campaigns.
  • Empathy and enthusiasm for large global clients, with a problem-solving brain that is quick to react to pressure if something doesn’t go to plan.
  • Experience developing strategically grounded, engaging creative.
  • Excellent storytelling and presentation skills, with confidence to present under high pressure situations.
  • Excellent understanding of social platforms and non-traditional brand communications.
  • Confident with key Google Drive softwares, most importantly Sheets.
  • Experience with reporting software or data visualisation is a plus.
  • If you can speak another language, that would be advantageous!

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