Regional Marketing Coordinator, NE Asia (Japan, Remote)

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 25 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Turnitin products are used by educational institutions and certification and licensing programs to uphold integrity and increase learning performance, and by students and professionals to do their best, original work.

Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.

The Regional Marketing Coordinator – NE Asia plays a key role in supporting the execution of integrated marketing initiatives that drive brand awareness, customer engagement, and pipeline growth across Japan and South Korea. Reporting to the Sr. Manager, Regional Marketing, this role works closely with Sales, Corporate Marketing, and Digital teams, and supports collaboration with an external local content agency.

Responsibilities include supporting the localization of content, managing third-party partnerships, and ensuring high-quality, market-relevant execution across both countries.

The ideal candidate has a good understanding of the education landscape in Japan and South Korea, solid hands-on marketing execution skills, and the ability to manage multiple priorities across two culturally distinct markets. Fluency in Japanese and English is required to enable effective localization and cross-functional collaboration.

Regional Insight, Research, and Planning Support

• Support the gathering of market intelligence on the education and corporate research landscape, competitor activity, and customer needs across Japan and South Korea.
• Assist in collecting and organizing customer feedback through surveys, interviews, and event debriefs to inform campaign direction and content relevance.
• Contribute to the creation of localized campaign briefs and quarterly plans, aligned with global priorities and regional goals with the Sr Manager, Regional Marketing.

Campaign Execution & Event Support

• Support the activation of regional demand generation campaigns across digital and offline channels using existing global toolkits and templates.
• Work with the Global Events team to support the delivery of webinars, in-person events, and third-party sponsorships, handling coordination, content strategy, localization, and logistics.
• Work with the digital team to localize emails, campaign landing pages, and other campaign elements using marketing automation platforms.
• Assist with local content creation and translation coordination to ensure cultural and linguistic relevance.

Sales, SDR and Marketing Collaboration

• Collaborate closely with the NE Asia sales teams to ensure activity is aligned to target segments and sales follow-up is timely and effective.
• Help maintain lead hand-off processes and ensure campaign visibility through shared planning and regular touchpoints with Sales and SDRs.
• Work in close partnership with global campaign, digital, content, and creative teams to adapt and localize marketing materials.
• Ensure execution is aligned with brand guidelines, campaign goals, and platform best practices.

Budget and Vendor Coordination

• Assist with tracking marketing expenses and processing invoices related to regional campaigns and events.
• Support vendor coordination for localized services such as content creation, research, translation or design as required.

Performance Monitoring and Reporting

• Track key marketing KPIs including MQLs, lead conversion, engagement metrics, and campaign performance via reporting dashboards.
• Assist in preparing monthly and quarterly reports for regional leadership, highlighting outcomes, learnings, and recommendations.

Customer Engagement and Advocacy Support

• Identify and surface customer success stories and advocacy opportunities to the Sr Manager and corporate marketing team.
• Support the coordination of local case study development and speaker participation for events and campaigns.

Localized Content Development & Agency Coordination (Japan)

• Manage the day to day relationship with a local Japanese content agency to develop high-quality, evergreen marketing assets that align with the regional marketing plan and budget allocation.
• Assist in the creation of clear and detailed briefs to guide agency content development across digital, event, and sales enablement channels.
• Ensure timely delivery of content projects by managing schedules, deadlines, and review cycles with internal and external stakeholders.
• Monitor content quality, brand consistency, and messaging accuracy in collaboration with the global brand and content teams.

Operational Excellence

• Ensure timely and accurate execution of marketing activities within set timelines and budget.
• Maintain campaign documentation, briefs, trackers, and project plans for visibility and alignment.
   

Continuous Learning and Improvement

• Stay informed about marketing trends in the education and technology sectors across NE Asia.
• Actively contribute ideas to improve marketing execution and performance in Japan and South Korea.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
  1-3 years of B2B marketing experience, ideally in SaaS, education, or technology sectors.
• Ability to manage external agencies, with an understanding of briefing processes and communicating deliverables;
  Understanding of Japan and South Korea’s business culture, (ideal) education systems, and marketing channels.
• Native or fluent proficiency in Japanese and very strong written and verbal English communication skills.
  Experience working with sales teams and understanding of sales-marketing alignment.
• Excellent project management, attention to detail, and ability to juggle multiple projects across different countries.

Desirable:

• Hands-on experience with marketing automation platforms and CRM tools.
• Analytical mindset and comfort working with data to inform decisions and demonstrate impact.
• An understanding of the marketing funnel and the different activities that impacts each stage.

Tii Elements:

• One Team: Collaboration & Influencing
• Customer Centric: Quality Focus
• Integrity: Self-Awareness & Impact
• Action & Ownership: Resourcefulness
• Passion for Learning: Curiosity

Total Rewards @ Turnitin
At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.

Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.

In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well-being.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.

• Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.
• Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.
• Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.
• Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.
• One Team: We strive to break down silos, collaborate effectively, and celebrate each others' successes.
• Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.

Global Benefits

• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off 
• Self-Care Days
• National Holidays*
• 2 Founder Days + Juneteenth Observed
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement/*
• Access to Modern Health (mental health platform)
• Parental Leave*
• Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!