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Business Director - Toronto

Key Facts

Remote From: 
Full time

Other Skills

  • Negotiation
  • Team Management
  • Mentorship
  • Collaboration
  • Coaching
  • Problem Solving

Roles & Responsibilities

  • 12+ years of media experience
  • Expertise in OOH strategy, planning, and buying
  • Proven success in client-facing teams
  • Strong negotiation and storytelling skills
  • Bachelor’s degree in advertising or marketing

Requirements:

  • Lead Client Services team
  • Develop strategic media plans
  • Build senior client and agency relationships
  • Manage multi-level team of account leads
  • Identify new business opportunities
  • Champion operational excellence

Job description

About Billups

We’re a 450-person team spread across North America, Asia, Oceania, Europe, and the Middle East — united by one mission: transforming OOH into something smarter, measurable, and unforgettable for advertisers & brands. For over 20 years we’ve grown by empowering curious, collaborative people who want to do work that matters. Join us and bring your talent to a connected, passionate, respected, awarded global team where you’ll be seen, valued, and part of building what’s next. Together, we are building the future of OOH Media.

The Role

We are seeking a Business Director to lead our Client Services team and drive strategic growth across a portfolio of high-profile clients. This role partners closely with senior leadership (MD, Regional CEO, and Head of Media) to ensure we deliver best-in-class OOH planning, flawless execution, and measurable impact for our clients.

What You'll Bring

  • 12+ years of media experience, with deep expertise in OOH strategy, planning, and buying.
  • Proven success in leading high-performing, client-facing teams across multiple regions.
  • Track record of building strong client relationships and delivering strategic, measurable results.
  • Strong negotiation, storytelling, and business development skills.
  • Ability to manage complexity with a solutions-driven, growth mindset.
  • Bachelor’s degree in advertising, marketing, or related field (or equivalent experience).

Main Duties And Responsibilities

Client Leadership & Strategy

  • Lead the Client Services function, ensuring client needs are proactively met and exceeded.
  • Oversee the development of strategic media plans that maximize budgets and deliver against KPIs.
  • Build and grow senior client, agency, and vendor relationships, serving as a trusted partner.
  • Represent billups at client meetings, pitches, industry events, and thought leadership forums.

Team Leadership & Development

  • Directly and indirectly manage a multi-level team of account leads, ensuring high standards of delivery, collaboration, and growth.
  • Provide coaching, training, and mentorship to build client service excellence across the team.

Business Growth

  • Identify and convert new business opportunities in partnership with the Client Development function.
  • Drive organic growth by strengthening existing client relationships and diversifying revenue streams.
  • Contribute to business planning, forecasting, and budget delivery across the Client Services function.

Operational Excellence

  • Champion consistency, efficiency, and innovation across planning, buying, and reporting processes.
  • Ensure timely activation, campaign reporting, and adoption of best practices and tools.
  • Collaborate with internal teams (Investment, Marketing, Design, and Platform Solutions) to ensure cross-functional alignment and client satisfaction.

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