CPX Lead
Location: Remote Saudi Arabia
Seniority Level: Mid to Senior Level
Employment Type: Full-Time
Industry: Technology & Digital Marketing
Function: Affiliate & Performance Marketing
Nationality: Saudi Nationals (Preferred)
Budget: Up to 20,000 AED
About the Role
Our client, a leading organization in the technology and digital marketing industry, is seeking an experienced CPX Lead to spearhead their affiliate and performance marketing vertical. The company drives regional growth through digital innovation, data-driven marketing, and strategic partnerships.
As their recruitment partner, we are looking for a strategic yet hands-on leader who can drive business expansion, optimize partnerships, and lead the affiliate marketing function end-to-end. This role requires a strong balance of operational excellence, commercial acumen, and leadership skills ideal for professionals ready to own a business line with full P&L responsibility.
Summary of the Role
The CPX Lead will define and execute go-to-market strategies for the affiliate and coupon marketing division, lead growth initiatives across the publisher and advertiser network, and position the business as a performance-driven engine in the digital marketing ecosystem.
This role involves strategic planning, team leadership, and data-driven decision-making offering a leadership path with CEO-level potential.
Key Responsibilities
- Define and execute affiliate and coupon go-to-market strategies for the CPX business unit.
- Set and manage ambitious growth and revenue targets while owning the full P&L.
- Scale the affiliate publisher and advertiser network from acquisition to retention.
- Design and optimize high-converting funnels for performance campaigns (coupon, cashback, loyalty).
- Oversee commission models, campaign tracking, fraud prevention, and conversion optimization.
- Leverage knowledge of adtech, affiliate platforms, and performance media to expand reach and efficiency.
- Explore regional and global affiliate growth opportunities, aligned with Saudi consumer behavior.
- Recruit, train, and mentor affiliate managers, account managers, and growth marketers.
- Review analytical reports and dashboards prepared by the data team to identify optimization areas.
- Build scalable onboarding and engagement systems for publishers, advertisers, and partners.
- Foster a culture of accountability, innovation, and high performance within the team.
Requirements & Qualifications
- Bachelors degree in Marketing, Business Administration, or a related field.
- 58 years of experience in affiliate marketing, performance media, or growth strategy.
- Proven record in scaling consumer tech, fintech, loyalty, or e-commerce businesses in KSA.
- Strong understanding of affiliate and performance marketing models (no hands-on technical work required).
- Analytical mindset with the ability to interpret campaign data and performance dashboards.
- Experience leading go-to-market strategies, managing P&L, and scaling operational teams.
- Familiarity with affiliate tracking platforms, fraud detection tools, and web analytics.
- Excellent leadership, communication, and stakeholder management skills.
- Entrepreneurial mindset with a passion for driving measurable business growth.
Why This Opportunity?
This is a high-impact leadership opportunity to build and scale a key business vertical within one of the regions fastest-growing digital marketing organizations. Youll lead strategic partnerships, shape performance marketing innovation, and drive the next phase of affiliate growth across Saudi Arabia and beyond.
