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Senior Integrated Specialist

Key Facts

Remote From: 
Full time
Senior (5-10 years)

Other Skills

  • Communication
  • Multitasking
  • Organizational Skills
  • Time Management
  • Strategic Thinking

Roles & Responsibilities

  • Advertising school diploma or University degree
  • 5+ years of experience as a Strategist
  • ATL / TTL agency experience

Requirements:

  • Act as a strategic and brand custodian
  • Define target audiences and brand positioning
  • Guide team with client and consumer understanding
  • Construct and present integrated strategies
  • Work with diverse teams on brand activities
  • Play a key role in campaign development

Job description

Key Purpose:

The company is looking for an agile Mid-weight/senior Integrated Strategist to join their multi-skilled and solutions-driven team.

Duties and responsibilities: 

  • Act as a strategic and brand custodian on client brands.
  • Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets
    across client brands.
  • Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer
    needs.
  • Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies.
  • Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or
    consumer insights.
  • Understand ATL and digital channels to enable end-to-end solutions for clients.
  • Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for our
    clients, including working with media and partners across multiple platforms.
  • Develop, construct, and present compelling strategies to clients.
  • Plays a key role in terms of campaign development and pitches.

Qualifications and experience: 

  • Advertising school diploma or University degree.
  • ATL / TTL agency experience a must.
  • 5+ years of experience as a Strategist.
  • Location:  Port Elizabeth.
  • Experience in developing and presenting solutions within a creative environment.
  • Knowledge of primary and secondary research techniques that best lead the strategic and creative processes.
  • Development of integrated brand, communication, and campaign strategies to effectively maximise the awareness,
    exposure, and campaigns of client brands and products.
  • Sharp business acumen, resourceful, and a self-starter that has a relentless passion for knowing more and believing in
    better.
  • Strategic energy and drive to think outside of the box.
    Guides and informs ideation and brainstorming sessions internally and externally.
  • Strong time management and organisational skills
    Strong multitasking skills (able to work on multiple briefs at any given time).

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