About North Star Network
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.
Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.
We’re a multicultural, fully remote company uniting over 50 in-house experts and 200+ freelancers from more than 20 nationalities across Europe, Africa, and the Americas.
About the Role
We’re on the lookout for a Content Writer to create engaging, accurate, and SEO-optimized content for our sports and iGaming - Western Europe Business Unit .
If you’re a skilled writer with a passion for sports, betting, and digital storytelling — and love turning ideas into impactful, data-driven articles — this role is for you.
You’ll join forces with our Content Managers, Editors, and SEO specialists to produce content that informs, inspires, and performs across NSN’s network of high-traffic websites.
Key Responsibilities
1. Content Creation
- Write original, high-quality articles following provided briefs, tone, and structure.
- Adapt your style to match different markets, audiences, and brands.
- Ensure factual accuracy, clarity, and a consistent, engaging tone.
- Meet content volume and deadline expectations while maintaining top editorial quality.
- Research relevant topics, trends, and operators to ensure up-to-date and reliable information.
- Bring first-hand experience and in-depth expertise where applicable.
2. SEO Integration
- Apply SEO best practices (keywords, internal linking, meta tags, structured formatting).
- Optimize content for visibility, engagement, and conversion.
- Collaborate with SEO and content teams to update and improve existing content.
- Monitor article performance and use feedback to refine writing and targeting.
- Review and refresh older content to maintain relevance and authority.
3. Collaboration & Feedback
- Work closely with Editors and Content Managers to refine drafts and integrate feedback.
- Maintain consistent tone and quality across brands and markets.
- Participate in content workshops and reviews to continuously improve.
- Communicate proactively about progress, challenges, and content ideas.
4. Compliance & Quality
- Ensure all content complies with editorial, brand, and regulatory standards — particularly for iGaming and sports-related topics.
- Maintain accuracy and neutrality when covering operators, games, or predictions.
- Proofread your own work to minimize revisions.
- Stay informed on market regulations, trends, and audience expectations.
What We’re Looking For
- Native or fluent English speaker (other languages are a plus).
- Significant experience as a Content Writer, Journalist, or SEO Copywriter — ideally in sports, iGaming, or related digital media fields.
- Strong understanding of SEO fundamentals and digital publishing.
- Excellent research, writing, and editing skills.
- Ability to work independently while managing multiple deadlines.
- Detail-oriented, creative, and passionate about delivering high-quality content.
- Familiarity with content management systems (e.g., WordPress) is a plus.
What We Offer
- Work on some of our most exciting and high-traffic platforms, including Football Whispers, Top Mercato, and Bojoko, reaching millions of sports fans worldwide.
- 100% remote work possible.
- Join a dynamic, multicultural team passionate about sports and digital media.
- Career development opportunities in a fast-growing global company.
- A culture of autonomy, ownership, and innovation.
- Competitive salary, based on experience and seniority.
Ready to Join Us?
If you’re passionate about sports, content, and iGaming — and you thrive in a fast-paced, international environment — we want to hear from you.
👉 Apply now and help shape the voice of NSN’s global audience!
