Digital Marketing Specialist - Paid Media - India

About DinePalace

At DinePalace, we empower restaurants and local businesses across North America with cutting-edge online ordering software and comprehensive digital marketing solutions. Join our dynamic team and play a pivotal role in driving growth for our clients through innovative advertising strategies.

Job Summary

We're on the hunt for a highly skilled and independent Digital Marketing Specialist - Paid Media to lead end-to-end paid advertising campaigns. You'll own the full digital marketing process—from strategy and execution to optimization and reporting—ensuring high-quality lead generation and exceptional ROAS. If you're a proactive professional with excellent communication skills, a polished and presentable demeanor, and a proven ability to manage campaigns autonomously, this is your opportunity to thrive in a fast-paced environment.

Key Responsibilities

• Independently plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive targeted leads and conversions.
  
• Perform in-depth keyword research, precise audience segmentation, and competitive analysis to inform data-driven strategies.
  
• Craft compelling ad copy and collaborate with designers to produce high-impact creatives that resonate with audiences.
  
• Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, and SEMrush, making real-time adjustments to bids, budgets, and targeting for optimal results.
  
• Deliver insightful weekly and monthly reports, presenting key metrics (e.g., cost per lead, ROAS) and actionable recommendations to stakeholders.
  
• Stay ahead of digital advertising trends, platform algorithm changes, and best practices to continuously enhance campaign effectiveness.
  
• Manage the complete digital marketing funnel, from awareness to conversion, ensuring seamless integration with SEO, content, and CRM strategies.
  

• Performance-based bonuses tied to campaign success and lead quality.
  
• Opportunities to collaborate with international clients and contribute to real business growth.
  
• Rapid career advancement in our expanding digital marketing team, with access to ongoing training and professional development.