Key Facts

Remote From:

Full time

Senior (5-10 years)

Hard Skills

Customer Retention Digital Marketing Microsoft Dynamics CRM Market Segmentation Analytics Performance Analytics Subscription Business Models Upselling Loyalty Programs Cross-Selling

Other Skills

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Problem Solving
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Collaboration
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Communication
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Leadership

Roles & Responsibilities

Bachelor’s degree in Marketing or related field
MBA preferred
8+ years in subscriptions or retention roles
Proven track record in driving subscription growth
Strong understanding of digital marketing and Klaviyo
Analytical mindset with data expertise

Requirements:

Develop subscription and retention strategies
Create and execute customer retention plans
Drive subscription sales through pricing models
Partner with marketing and customer support teams
Use analytics for tracking and insights
Build and manage a high-performing team

BluZinc

Hrtech: Human Resources + Technology

About BluZinc

BluZinc is a Consultancy with expertise in People Strategy, EVP, Executive Recruitment, Senior Appointments, Interim Management & Advisory Consultancy with a focus on talent acquisition and selection and retention to create resilient, sustainable teams for growth in D2C digital marketplaces and eCommerce in with client full time and fractional job openings in: HEALTH : NUTRITION : WELL-BEING : SUSTAINABLE ENERGY : BUSINESS EDUCATION : TRAINING : DIGITAL : ECOMMERCE : TECHNOLOGY : MARKETING : FINTECH : RETAIL : FASHION : ORGANICS : FOOD : BEVERAGES USA number & whatsapp: +13322870745 Most of our customers are in remote USA teams in Austin, San Francisco Bay Area, Los Angeles Area, Denver, Atlanta, New York, Seattle, Miami, Vancouver, Toronto and London, UK. If you are a Manager, Director / VP or Chief Officer within digital, technology, creative, marketing, eCommerce, finance, operations or HR our Consultants can provide: - Co-branded media and hiring campaigns - Confidential Search and Selection for Employees / W2 Hires : - Executive Recruitment & Management Job Opportunities - Strategy & Target Operating Models, (ToM) : Business & Enterprise Architecture - Interim Managers : Contractors : Project/Programme Teams : 1099 - Train, coach, mentor your HR or Recruiter team in the BluZinc Method You will find many of our client Success on our website and social digital channels. Year on year, >85% of clients we have worked with have been by referral only and are long term repeat business relationships.

Company type: Startup

Industry: Hrtech: Human Resources + Technology

Founded: 2018

Company size: 2 - 10

Website LinkedIn See all jobs →

Job description

Director of Subscriptions, Membership, Retention and Lifecycle Marketing Management (Klaviyo expert), USA Remote, D2C Online Training Courses, Coaching, Mobile App AI, and Consumer Packaged Goods (CPGs) already over $100M Revenue ready to expand into B2B Retail to Consumer via brick and mortar and those major retailers their Digital Marketplaces. Have you previously grown subscription membership to least 2M-3M or more customers?

Company Overview: Our client, a fast-growing, medium-sized global enterprise, specializes in delivering transformative D2C consumer goods and services with over 1M subscribers. Headquartered in the USA, the company’s portfolio includes online training courses, coaching programs, mobile apps powered by AI, and innovative consumer packaged goods. With a strong focus on customer satisfaction and retention, they are seeking a strategic leader to drive subscription growth and enhance customer lifetime value.

Position Overview: The Director of Subscriptions, Membership, and Customer Retention will oversee strategies and execution to optimize subscription-based revenue streams and retain a loyal customer base. Reporting to the Chief Revenue Officer, this individual will collaborate across departments to ensure customer-centric growth and engagement strategies.

Key Responsibilities

Strategic Leadership:

Develop and implement subscription, membership, and retention strategies to meet or exceed revenue targets.
Analyze market trends and customer insights to design competitive and appealing membership offerings via web, social, mobile app, email. SMS, Chat for D2C, B2C, B2B Retail to Consumer

Customer Retention and Loyalty:

Create and execute customer retention plans, including loyalty programs, personalized communications, and rewards.
Monitor and improve key metrics such as churn rate, retention rate, and customer lifetime value.

Membership and Subscription Growth:

Drive subscription and membership sales through innovative pricing models, promotions, and bundling strategies.
Leverage data to identify upsell and cross-sell opportunities within the customer base.

Cross-Functional Collaboration:

Partner with Marketing, Sales, Product, and Customer Support teams to deliver seamless customer experiences.
Coordinate with technology teams to ensure platforms support subscription and retention initiatives effectively.

Performance Analytics:

Use advanced analytics to track subscription growth, retention, and engagement.
Provide actionable insights and recommendations to executive leadership.

Team Leadership:

Build and manage a high-performing team focused on subscription management and customer retention.
Foster a culture of innovation, collaboration, and customer obsession.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
8+ years of experience in subscriptions, memberships, or customer retention roles, preferably in D2C industries.
Proven track record of driving subscription revenue growth and improving customer retention metrics.
Strong understanding of digital marketing, Klaviyo expert, CRM tools, and customer segmentation strategies.
Analytical mindset with expertise in leveraging data to drive decisions.
Excellent leadership, communication, and interpersonal skills.
Experience in AI-powered mobile apps, downloads or CPG sporting goods is a plus.

Benefits:

Competitive salary and performance-based bonuses.
Flexible working arrangements (remote).
Comprehensive benefits package, including health insurance and retirement plans.
Professional development and growth opportunities.
Vibrant company culture with a focus on innovation and work-life balance.

Next Steps:

If you meet the above criteria and are interested in this exceptional opportunity, please apply. Jonathan Pearson, CEO of BluZinc, will review your application and arrange a call with you within days, provided your career history aligns with this unique role.

Take the next step to elevate your career and make an extraordinary impact.

Ready to apply?

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