The Client, a leading direct-to-consumer pet insurance provider, is seeking an experienced and talented Inbound Marketing Specialist to join our team. As an Inbound Marketing Specialist, you will be responsible for developing and executing strategies to attract, engage, and convert our target audience using a variety of inbound marketing tactics. The ideal candidate should be a digital native with at least 5 years of experience in digital marketing, and a strong background in a digital marketing agency or highly competitive online consumer business.
Responsibilities:
Develop and implement inbound marketing strategies that align with our company's goals and objectives;
Execute SEO tasks, such as SEO research and strategy development, competitor and SERP analysis & strategy, onsite and offsite SEO implementation, site structure/internal link audits, keyword and content topic research, link building strategy and execution, etc;
Building content plans and execute content optimization tactics to drive rankings in the major search engines;
Create and manage engaging, informative, and SEO-optimized content (blogs, whitepapers, ebooks, etc.) that targets our audience and drives organic traffic;
Manage our social media presence, creating shareable content and engaging with our audience across multiple platforms;
Execute email marketing campaigns, including newsletters and nurturing campaigns;
Collaborate with other marketing team members to ensure a consistent and cohesive brand message;
Identify success criteria and set up funnel analysis to measure and optimize the performance of inbound marketing efforts;
Understand how to use data to find insights and create an effective strategy;
Keep up-to-date with the latest trends, tools, and technologies in inbound marketing to maintain a competitive edge.
Qualifications:
Bachelor's degree in marketing, communications, or a related field
At least 5 years of experience in inbound marketing, preferably in a digital marketing agency or a highly competitive online consumer business
Proven experience with content marketing, SEO, social media marketing, and email marketing
Experience with Google Analytics or other web analytics platform
Experience with SEO tools such as Screaming Frog, SEMRush, Ahrefs, SkyFu, Moz, and Searchmetrics
Experience writing content for all stages of the buyer’s journey
Strong analytical skills and experience with funnel analysis and optimization
Excellent communication, collaboration, and project management skills
Passion for staying current on cutting-edge digital marketing techniques and technologies
Other Qualifications/Bonus Requirements:
Working knowledge of HTML, CSS, and other coding experience/fluency
Experience with review acquisition campaigns
Experience with link building/PR outreach and acquisition
