Content Operations Lead (Brazil - Remote)

🧩 About Alts

Alts Digital is a fast-growing, bootstrapped group that builds digital ventures shaping how people engage with information, make decisions, and create value online. We specialize in guiding users to the best services for their needs, driving customer acquisition for leading brands in the iGaming and Fintech sectors. Based in Portugal and operating as a remote-first company, our diverse team of 50+ members from + 10 countries serves thousands of customers worldwide. As founders, designers, adventurers, coders, parents, and animal lovers, we move fast, think ambitiously, and are passionate about building products that make an impact. We’re excited to welcome a new Content Operations Lead to join our journey. 🚀

💻 About the role

This role is about owning the strategy, planning, and performance of content across our iGaming websites. You’ll shape how we inform, guide, and convert our audiences in Brazil) by scaling smart content systems that blend human creativity with AI efficiency.

You won’t be writing every word yourself (using automation, AI, and freelancers is encouraged), but you’ll be accountable for the quality, clarity, and effectiveness of the content we publish. You’ll work closely with Product, Data, and Outreach teams to ensure we deliver content that performs, and evolves, in competitive, fast-changing markets.

👩‍💻 What You’ll Be Doing

• Use AI tools effectively to research, create, and scale high-quality content without compromising user experience.

• Lead and contribute to content strategy and production: define priorities, produce high-impact pieces, and create formats that align with business goals, brand strategy, and user needs.

• Plan, manage, and optimize SEO-informed content calendars, ensuring delivery in sync with Product, Data, and Outreach teams.

• Apply UX/UI principles to ensure clarity, usefulness, and engagement across all content types.

• Monitor performance and usability, identify opportunities for improvement, and drive actionable change.

• Analyze competitors to stay ahead in our key markets.

• Support digital PR and outreach efforts, bringing local insights and SEO expertise into strategic planning.

• Stay updated on market trends in Brazil to ensure relevance and competitiveness.