Demand Generation Manager

1. Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
2. Leading A/B testing strategies and execution across all channels
3. Monitoring and optimizing campaigns and programs
4. Developing customer personas and knowing their buying preferences
5. Knowing the company’s brand and products inside and out
6. Assisting in content development to target consumers throughout the customer lifecycle
7. Identifying new markets and advertising tactics to encourage business growth
8. Measuring and analyzing campaign and marketing success