Business Development & Marketing Officer (New Business) Responsibilities Business Development: - Identify and pursue new business opportunities through market research, prospecting, and networking. - Develop and maintain a strong pipeline of potential clients and strategic partnerships. - Conduct thorough market analysis to identify trends, competitor activities, and new market segments. - Collaborate with cross-functional teams to develop and implement business development strategies and initiatives. - Prepare and deliver compelling presentations, proposals, and pitches to potential clients. - Assist with the preparation of business development documents. Marketing Strategy: - Develop and execute comprehensive marketing plans to promote our products/services and increase brand visibility. - Conduct market research to identify customer needs, preferences, and market trends. - Create and manage marketing campaigns across various channels, including digital, social media, print, and events. - Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies as needed. - Collaborate with the marketing team to develop engaging content for various marketing materials, including brochures, websites, and advertisements. Requirements - Bachelors degree or higher in Business Administration, Finance & Banking, Marketing, or related fields. - 2-5 years of work experience. - Proven experience in business development, marketing, or a related role. - Proven track of market research and analysis experience would be an advantage. Excellent communication, negotiation, and presentation skills. - Ability to build and maintain relationships with clients and key stakeholders. - Strong analytical and problem-solving skills. - The ability to work in a fast-paced environment
