Performance Marketing Specialist

Job Title: Performance Marketing Specialist (Promotions)

Location: Yarmouk, Part-Time or remote.

Role Overview: The Performance Marketing Specialist will promote our content and enhance brand visibility through strategic paid advertising and performance marketing efforts. You’ll design, manage, and optimise campaigns that generate traffic, boost engagement, and drive conversions.

Key Responsibilities:

• Campaign Management: Develop and execute paid advertising campaigns across various digital platforms (Google Ads, Facebook Ads, Instagram, etc.).

• Optimisation: Continuously monitor and refine campaigns to meet performance benchmarks and deliver maximum ROI.

• Collaboration: Work with the content and marketing teams to align paid promotion efforts with broader marketing objectives.

• Performance Reporting: Create and present detailed reports on campaign metrics, identifying trends and insights to inform future strategies.

• Innovation: Stay updated on the latest trends in digital marketing, experimenting with new tools and tactics to improve results.

Who You Are:

• Analytical Thinker: You love diving into data and translating insights into actionable strategies.

• Problem Solver: Quick to adapt and find creative solutions to campaign challenges.

• Effective Communicator: Clear and concise in presenting ideas and collaborating with cross-functional teams.

• Results-driven: Motivated by setting ambitious goals and achieving (or exceeding) them.

Requirements:

• Experience: Minimum of 2-3 years in performance marketing, digital advertising, or a similar role.

• Skills: Proficiency in advertising platforms, Google Analytics, and other performance-tracking tools.

• Education: A degree in Marketing, Business, or a related field is a plus.

• Knowledge: Experience with A/B testing, keyword research, and performance optimisation techniques.

What We Offer:

• The opportunity to shape and lead our promotional efforts.

• A flexible work environment and the chance to work with a motivated team.

• Competitive compensation with performance-based incentives.