Social Media Manager (PB - 05132025 - PTSMM)

Position: Social Media Manager
Number of hours: 20 hours/week
Schedule: EST

Tasks required:

• Assist in ideating and building monthly content calendars

• Create engaging short-form content (Reels, TikTok, carousels, memes, stories)

• Schedule and publish content across Instagram, TikTok, and Facebook

• Monitor trends and suggest creative adaptations for the company’s brand

• Reply to DMs, comments, and brand mentions in a consistent tone of voice

• Support community building through authentic interaction

• Help moderate future brand-led groups (e.g., private Facebook communities)

• Track competitor activity and viral trends in the tattoo/skincare space

• Monitor engagement metrics and follower growth

• Prepare short weekly performance reports with insights and learnings

Focus Channels:

• Instagram: Main visual storytelling and engagement platform

• TikTok: Trend-forward, short-form video for virality and discovery

• Facebook: Support regular brand updates and community growth; potential to manage a private group

• Reddit & Podcasts: Monitor discussions and suggest advertising opportunities

Success Metrics (KPI)

• Growth in engagement rate and followers (Instagram, TikTok)

• Consistent and quality content output

• Fast, on-brand community response times

• Content reach and virality, especially for Reels/TikTok

• Initiative and trendspotting

Requirements:

• Currently pursuing or recently graduated with a degree in Marketing, Communications, Media, or a related field

• Prior internship or freelance experience in social media, marketing, or content creation is a plus

• Familiarity with managing brand accounts on Instagram, TikTok, and Facebook

• Proficiency in content creation tools such as Canva, CapCut, Lightroom, or similar

• Understanding of platform algorithms and content trends, especially for Instagram Reels and TikTok

• Basic knowledge of analytics tools (e.g., Instagram Insights, TikTok Analytics)

• Ability to use scheduling platforms (e.g., Later, Buffer, or Meta Business Suite) is a plus

• Strong copywriting ability with a witty, relatable, and brand-consistent tone

• A good visual sense and understanding of brand aesthetics

• Confident in creating and editing short-form video content

• Comfortable engaging with audiences via DMs, comments, and mentions

• Highly organized with the ability to manage content calendars and multiple deadline

• Self-motivated and able to work independently in a remote setting

• Comfortable receiving and applying feedback quickly

• Passion or strong interest in tattoo culture, skincare, or lifestyle branding

• Fast learner who stays up to date on social media trends

• Detail-oriented, proactive, and eager to contribute creative ideas

• Fluent in English (written and spoken)