Marketing Specialist

Position: Marketing Specialist 

Number of hours: 40 hrs/week 

Schedule: TBD

Tasks required: 

• Develop and implement marketing strategies to promote our products/services and drive customer acquisition and retention. 
• Create compelling landing pages that effectively communicate our value proposition and encourage conversions. 
• Drive traffic to landing pages through various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and email marketing.

Job Description  

• Conduct email outreach campaigns to engage with potential customers and nurture leads through the sales funnel. 
• Gather stakeholder information for small to medium-sized businesses to better understand their needs, preferences, and pain points. 
• Analyze marketing data and metrics to measure the effectiveness of campaigns and optimize performance. 
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business goals. 
• Stay up to date with industry trends and best practices in digital marketing and incorporate them into our strategies. 

Qualifications: 

• Strong understanding of marketing principles and techniques, including SEO, PPC, social media marketing, and email marketing. 
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and engage with stakeholders effectively. 
• Strong analytical skills and attention to detail, with the ability to interpret data and make data-driven decisions. 
• Ability to work independently and collaboratively in a fast-paced, dynamic environment. 

Requirements: 

• Bachelor's degree in marketing, communications, business, or a related field. 
• Proven experience in digital marketing, with a focus on creating landing pages, driving traffic, and conducting email outreach. 
• Proficiency in marketing automation tools, CRM systems, and analytics platforms. 
• Experience working with small to medium-sized businesses is a plus.
• Proficiency in Landing Page Creation and Traffic Generation