Digital Marketing Manager (Generalist)
Location: Fully Remote (Candidate must be based in Cape Town)
Employment Type: Freelance, Month-to-Month Contract
Working Hours: Flexible, Approximately 40 Hours/Week
Salary Range: R35,000 - R50,000 per month
Reports To: CEO
Job Overview
We are seeking a proactive, independent, and results-oriented Digital Marketing Manager to lead the planning, execution, and optimization of marketing strategies across two unique service businesses: a theatre & film school and a boutique catering company. This freelance position offers the opportunity to work closely with the CEO while owning the full marketing function for both brands. The ideal candidate will thrive in a dynamic environment and be adept at switching between creative and analytical work.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement a cohesive digital marketing strategy aligned with business objectives and tailored to diverse customer personas.
- Identify and refine target audience segments, tailoring messaging and content to each.
- Maintain and manage a campaign calendar to drive consistent brand visibility and engagement.
Campaign Management
- Plan, execute, and optimize multi-channel marketing campaigns across digital and social media platforms.
- Coordinate the creation of high-quality content, including copywriting, creative visuals, landing pages, and promotional materials.
- Conduct A/B testing and apply insights to improve campaign performance.
Analytics & Reporting
- Monitor and report on KPIs including leads, conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
- Deliver regular insights and performance updates to the CEO with actionable recommendations for improvement.
Team & Collaboration
- Coordinate with internal teams and external service providers to ensure alignment and execution of marketing activities.
- Manage and allocate marketing budgets effectively to maximize results.
- Stay updated on marketing trends, tools, and best practices to keep campaigns fresh and competitive.
Qualifications & Requirements
- Experience: Minimum 3 years in digital marketing, with at least 12 years in a lead or managerial role.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Tools & Tech: Proficient in digital marketing platforms such as Google Ads, Meta Ads, SEO tools, CRM systems, email marketing tools, and analytics dashboards.
- Industry Experience: Prior campaign work for creative or culturally-focused organizations (e.g., arts, education, entertainment) is essential.
- Analytical Ability: Skilled at using data and insights to evaluate campaign performance and guide decision-making.
- Creativity: Demonstrated experience in crafting engaging, audience-specific campaigns across different platforms and industries.
- Freelance Flexibility: Comfortable working in a month-to-month freelance arrangement while managing the marketing function for multiple clients.
