Director Affiliate Marketing

At LeadingResponse, we help clients in financial services, healthcare, legal, and senior living connect with high-intent consumers through data-driven, omnichannel marketing. Our consumer-facing campaigns reach millions each month through direct mail, live events, digital ads, and more. Now, we’re looking for a Director, Affiliate Marketing to architect and scale a proprietary affiliate channel, a high-visibility, high-impact role that will directly drive company revenue.

This is a rare opportunity to build an affiliate program from the ground up—no middlemen, no third-party networks—just performance, transparency, and measurable results.

This position will be based in Atlanta, GA with occasional travel to Tampa, FL.

What You’ll Do:

• Design, build, and manage a proprietary affiliate network targeting MVA case leads
• Define and execute affiliate strategy: partnerships, commission tiers, incentive structures, compliance, and performance standards
• Research, identify, vet, and onboard new affiliates (media buyers, publishers, legal marketers, influencers)
• Set up tracking and attribution via platforms like Everflow, Tune, or CAKE and enforce strict compliance frameworks (TCPA, FTC, CAN-SPAM, ABA)
• Develop roadmap for continuous testing, optimization, and creative execution across landing pages, ad copy and funnels
• Monitor and report on acquisition cost per signed client, ROI, LTV, fraud flags, and churn
• Collaborate cross-functionally with intake and case management teams to ensure high-quality leads convert to signed clients
• Create and QA affiliate resources: creative, landing pages, disclosures, guidelines
• Handle day-to-day communication, questions and resolve issues to ensure smooth execution

What We’re Looking For:

Required

• 4+ years’ experience managing affiliate marketing or performance lead-gen channels (legal, insurance, or related high-intent verticals strongly preferred)
• Proven track record of scaling affiliate programs to multimillion dollar revenue
• Expertise in compliance frameworks (TCPA, CAN-SPAM, FTC, ABA Rules)
• Mastery of affiliate and call-tracking tools (Everflow, CAKE, Ringba, Lead Docket, etc.)
• Strong negotiation, relationship management and budget ownership experience
• Entrepreneurial, builder mindset with excellent communication and project leadership skills

Preferred

• Existing network of affiliates in auto accident, insurance, or legal verticals
• Hands-on creative development experience (landing pages, banners, ad copy)
• Experience in legal intake or signed-case pay-per-call systems
• Bilingual (English/Spanish) a necessity for expansion

Benefits You’ll Receive:

• Be part of a dynamic, growth-focused company transforming consumer acquisition through innovation
• Own and grow affiliate strategy
• Collaborate with a high-performing, cross-functional marketing team
• Enjoy a flexible work schedule and opportunities for professional growth
• Creative, fast-paced work environment
• Competitive base salary
• Two weeks paid vacation during the first full year
• Fitness reimbursement
• Referral bonus program
• Health/Dental/Vision/HSA/FSA coverage available 1st of the month following your hire date
• 401(k) with company match
• Paid holidays

LeadingResponse is a full-service marketing company that helps business professionals and corporate advertisers in the Financial, Elective Medical, Senior Living, and Legal sectors by developing and implementing response-focused marketing strategies and solutions. Programs include seminar marketing, appointment setting, direct marketing campaigns, digital marketing, and other hyper-local solutions. For additional information about LeadingResponse, please visit www.leadingresponse.com. Equal Opportunity Employer, Drug free employer and workplace.