Sr. Data Analyst

Role Overview:

The Senior Data Analyst will be responsible for transforming complex digital marketing data into actionable insights that fuel strategy across SEO, content, and social. This role is central to Greenpark’s data-first approach — ensuring every recommendation and decision is backed by robust analytics, forecasting, and measurable impact. A core responsibility includes leading Category Assessments, turning raw search data into structured insights for content and marketing strategies.

Key Responsibilities:

Data Management & Analytics

• Consolidate and analyze multi-channel data (SEO, editorial, social, paid) into unified dashboards.
• Develop forecasting models for traffic, lead generation, and campaign ROI.
• Track performance across audits, category assessments, and monthly optimization cycles.

Category Assessment & Search Insights

• Own the Category Assessment process, including:
  • Search Universe Sizing – quantify total search demand across categories and sub-categories.
  • Opportunity Mapping – identify priority keyword groups, trends, and white space opportunities.
  • Search Intent Analysis – break down user behaviors, phrasing, query patterns, and seasonality.
  • Cross-Platform Signals – integrate Google, YouTube, TikTok, and Instagram data for a true omnichannel view.
• Translate findings into actionable opportunity maps that directly inform editorial, SEO, and social strategies.
• Provide clear sizing and prioritization frameworks to guide investment decisions.

Insight Generation

• Translate keyword, content, and social metrics into meaningful business insights.
• Identify growth opportunities, risks, and optimization levers based on data trends.
• Run competitor and market landscape analysis to benchmark performance.

Performance Reporting

• Build and maintain reporting frameworks for internal teams and clients.
• Deliver monthly performance reports with clear commentary on progress, gaps, and next steps.
• Provide attribution analysis to demonstrate impact of SEO, content, and social investments.

Cross-Functional Support

• Partner with SEO Managers, Editorial, and Social teams to embed insights into strategic roadmaps.
• Ensure KPIs are aligned across Greenpark’s wider digital transformation initiatives.
• Act as the point of truth for performance data integrity and consistency.

Skills & Qualifications

• 4–6 years in digital analytics, ideally within marketing, SEO, or omnichannel contexts.
• Proven experience in Category Assessments, keyword clustering, and opportunity mapping.
• Proficiency with analytics & SEO tools (GA4, GSC, SEMrush, SimilarWeb, KeywordTool.io, Emplifi).
• Strong statistical, data modeling, and storytelling skills.
• Ability to simplify complex data into compelling, client-facing narratives.