Head of Growth & Performance Marketing

Work set-up: 
Full Remote
Contract: 
Full time
Salary: 
75 - 110K yearly
Work from: 
Idaho (USA)

Wing Assistant logo
Wing Assistant Scaleup https://wingassistant.com/
1001 - 5000 Employees
See all jobs

Job description

About Us

Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If building a marketing function from 0 to 1 is your thing, you’re in the right place!

Overview

We're hiring a Head of Growth & Performance Marketing to take the lead across acquisition, funnel optimization, and growth experiments.

This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.

Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.

You Will Own
  • 1. Performance & Growth Marketing
  • Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
  • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
  • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
  • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

  • 2. Landing Pages & Conversion Rate Optimization (CRO)
  • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
  • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
  • Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
  • Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion

  • 3. Creatives & Copywriting
  • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
  • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
  • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
  • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut

  • 4. Lifecycle, Email & CRM Automation
  • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
  • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
  • Design personalized drip campaigns based on behavior, usage, and funnel stage
  • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns

  • 5. Strategic Initiatives
  • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
  • Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
  • Support hiring, documentation, and team processes as we grow


    • What Great Looks Like
  • You’ve taken a B2B SaaS from $0 to $1–5M ARR
  • You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
  • You move from idea to launch in days, not weeks

    • Preferred Skills & Experience
  • 5+ years in digital marketing with a strong focus on B2B performance marketing
  • Deep understanding of marketing fundamentals, analytics, and experimentation
  • Demonstrated ability to leverage AI tools to speed up execution
  • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
  • Experience optimizing funnels and landing pages using CRO best practices
  • Experience with email marketing platforms, influencer or affiliate campaigns
  • Proven track record in SEO strategy, content production, and performance measurement
  • Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
  • Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
  • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools


    • Compensation
  • The annual salary range for this role is GBP 75,000 - GBP 110,000 with performance-based bonus at the discretion of management.

    • What You Get
  • Competitive salary
  • Performance‑based bonuses
  • Software for Upskilling & Productivity
  • Remote-first culture
  • Work from anywhere
  • Paid Time Off
  • Health Insurance
  • High autonomy, low bureaucracy
  • Fast-track to leadership for high performers
  • Direct access to founding team
  • High visibility, autonomy and ownership

    • Hiring Process
  • Intro call with Recruiter
  • Practical challenge to assess your work quality and work ethic
  • Final call with founders
  • Offer
    •

    Required profile

    Experience

    Hard Skills

    Marketing Performance Measurement And ManagementConversion MarketingAnalyticsSearch Engine OptimizationAttribution ModelingTikTok MarketingGame ProgrammingAffiliate MarketingUser Journey MappingDrip MarketingA/B TestingBid ManagementYouTube AdvertisingGoogle AdsBanner AdsReddit AdsCopywritingInteractive AdvertisingGoogle Search ConsoleKeyword ResearchMicrosoft Dynamics CRMMarketingContent StrategyMarketing AutomationCommunity DevelopmentSEMrush (Software)LinkedIn RecruiterTouchpointBehavioral AnalyticsEmail MarketingImage AnalysisZapierGNU Build SystemsInfluencer MarketingBusiness MarketingComputational ToolsMarketing AutomationProject Collaboration

    Other Skills

    • Time Management
    • Problem Solving
    • Creativity
    Are you interested?

    Head of Growth Related jobs

    See more Head of Growth jobs