5+ years of experience in social media and community management., Strong understanding of social media platforms like Instagram, TikTok, YouTube, and Reddit., Proven ability to create engaging content, including graphics and videos., Passion for reproductive health and ability to communicate effectively about sensitive topics..
Key responsibilities:
Develop and execute social media strategies across multiple platforms.
Create, curate, and manage content including videos, graphics, and captions.
Manage influencer partnerships and community programs to expand reach.
Monitor and report on social media performance to inform strategic decisions.
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Hey Jane is healthcare, on your own terms. As the most-trusted, most-funded virtual clinic offering telemedicine abortion care, we’re proudly putting the power back in people’s hands by providing care that’s private, safe, supportive, accessible, and convenient.
Unless otherwise noted, all positions are fully remote with work permitted from the following states: CA, CO, CT, DC, DE, HI, IL, MA, MD, NJ, NM, NY, OR, VT, and WA.
We are living through a pivotal moment for reproductive and sexual health—and Hey Jane is uniquely positioned to help.
From day one, weve been committed to providing safe, discreet medication abortion treatment—and have helped more than 80,000 people get the care they need. Today, we offer a range of reproductive and sexual health care services from the comfort and convenience of your phone. Our inhouse clinical care team, composed of board certified doctors, advanced practice clinicians, nurses, and patient care advocates, is just a text message away. We’re committed to helping our patients get safe, discreet, judgmentfree virtual health care, from a team that truly cares.
Role overview
We are seeking an experienced Senior Social Media and Community Manager who is equal parts creative and data driven, thrives in a fastpaced startup environment, and feels incredibly passionate about the role social media can play in connecting people to essential reproductive health care.
As Senior Social Media and Community Manager, you will be responsible for both setting strategy and rolling up your sleeves to make it happen across our key digital platforms, such as Instagram, TikTok, YouTube, Reddit, and more. You will manage the planning, creation, curation, and execution of all content—including creating graphics, shooting and editing video content, appearing on camera, and writing captions—as well as reporting on these efforts (and making strategic decisions based on these realtime learnings). You will also spearhead our influencer and community programs, leveraging partnerships to find creative and innovative ways to reach new audiences who can amplify our efforts.
The ideal candidate will have a passion for social media (including trends and innovation in the space), a sharp eye for highimpact content, an aptitude for measurement and performance monitoring, excellent project management skills, and a drive for ongoing improvement.
Why this role matters
This isn’t your average social media role: Nearly half of all Hey Jane patients tell us they first turned to a friend, family member, or social media when considering their options—meaning that, through your work, you’ll be making a tangible impact and helping shape the future of reproductive and sexual health care access in the US.
You are:
An excellent and enthusiastic communicator with 5+ years of related experience in social mediacommunity management
Someone with a proven track record of identifying and leveraging what makes different social media platforms tick: trends, functionalities, best practices, partnerships, hashtags, and platform updates
Experienced in following brand andor messaging guidelines, overseeing an editorial calendar, writing scripts and captions, managing partnerships, and developing an influencer program
Results driven with an openness to receiving feedback
Independent but extremely reliable when it comes to hitting deadlines and juggling multiple projects
An adaptable learner who thrives in a quickly moving startup environment
Passionate about abortion and reproductive care—and excited to join a growing team that is changing the face of health care as we know it!
You will:
Work directly with Hey Jane’s VP of Marketing to develop our overarching owned and paid social media strategy aligned to growth goals and business needs
Ideate, develop, design, write, film, edit, and create thumbstopping content about abortion, reproductive care, and more in order to help attract, engage, and grow our audience across social media platforms (TikTok, Instagram, Reddit, YouTube, etc.)
Build out an influencer program and manage our influencers, contracted content creators, partners, and communities (including the UnWhisper Network and our campus ambassador program) and ensure that their content is aligned with our brand messaging, identity, and aesthetics
Track, report, and analyze weekly, monthly, and quarterly performance metrics for all social channels (including owning spreadsheets and decks that clearly communicate learnings, trends, and opportunities)—and be able to identify ways we can quickly pivot and improve as needed
Embody the voice of Hey Jane and respond to messages and comments, as well as actively engage with other accounts across all platforms
Keep up with the latest social media trends (news, memes, celebrities, music, etc.) and partners (whether it’s influencers, creators, or other organizations) and find brandright ways to incorporate them into our contentCollaborate with the marketing team and other crossfunctional partners at Hey Jane
Be a thoughtful, visionary storyteller around abortion and reproductive care during this pivotal moment
At Hey Jane, we work towards the vision of having equitable healthcare, changing the status quo, and rebuilding the way people experience healthcare—and bring that same vision to our workplace. We’re an equal opportunity employer committed to building an inclusive environment, and encourage all applicants from every background and life experience.
Required profile
Experience
Level of experience:Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.