Head of Performance & Growth Marketing

Work set-up: 
Full Remote
Contract: 
Full time
Salary: 
130 - 130K yearly
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5+ years in digital marketing with a focus on B2B performance marketing., Strong understanding of marketing fundamentals, analytics, and experimentation., Proven experience managing significant ad budgets across platforms like Google, Meta, and LinkedIn., Hands-on experience with SEO, content production, CRO, and marketing automation tools..

Key responsibilities:

  • Lead performance and growth marketing initiatives across multiple channels.
  • Design and optimize landing pages and user journeys for conversion.
  • Create and oversee high-quality ad creatives and copywriting.
  • Manage lifecycle marketing, email campaigns, and CRM automation.

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Wing Assistant Scaleup https://wingassistant.com/
1001 - 5000 Employees
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Job description

About Us

Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by toptier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If building the marketing function from 0 to 1 is your thing, you’re in the right place!

Overview

Were hiring a Head of Performance & Growth Marketing to take the lead across acquisition, funnel optimization, and growth experiments.

This is a handson, highimpact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.

Ideal candidates don’t just excel in performance marketing, creative strategy, and datadriven decisionmaking, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.

You Will Own
  • 1. Performance & Growth Marketing
  • Launch and scale highperforming campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
  • Own paid acquisition endtoend, from keyword research and bid strategy to creative testing and conversion optimization
  • Implement and maintain attribution models, UTM governance, and multitouch tracking to ensure accurate CAC and ROAS measurement
  • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

  • 2. Landing Pages & Conversion Rate Optimization (CRO)
  • Design and optimize fullfunnel user journeys, from ad click to activation, upsell, and retention
  • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
  • Build highconverting landing pages (Framer preferred), and run AB & multivariate tests to improve conversion rates
  • Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion

  • 3. Creatives & Copywriting
  • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
  • Write highconverting, SEOoptimized copy for ads, landing pages, and longform content (e.g. blogs, case studies, guides)
  • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
  • Work with designers to produce highperforming ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut

  • 4. Lifecycle, Email & CRM Automation
  • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
  • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and coldtowarm sequences that nurture leads via education and value
  • Design personalized drip campaigns based on behavior, usage, and funnel stage
  • Connect CRM with product and ad platforms to trigger realtime retargeting and lead nurturing campaigns

  • 5. Strategic Initiatives
  • Design and run scrappy, lowcost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
  • Own comarketing partnerships, affiliateinfluencer campaigns, communityled growth loops, and thought leadership efforts
  • Support hiring, documentation, and team processes as we grow


  • What Great Looks Like
  • You’ve taken a B2B SaaS from $0 to $1–5M ARR
  • You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
  • You move from idea to launch in days, not weeks

  • Preferred Skills & Experience
  • 5+ years in digital marketing with a strong focus on B2B performance marketing
  • Deep understanding of marketing fundamentals, analytics, and experimentation
  • Demonstrated ability to leverage AI tools to speed up execution
  • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
  • Experience optimizing funnels and landing pages using CRO best practices
  • Experience with email marketing platforms, influencer or affiliate campaigns
  • Proven track record in SEO strategy, content production, and performance measurement
  • Handson with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
  • Excellent copywriting and design instincts, with the ability to create or direct the development of highquality marketing assets
  • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools


  • Compensation
  • The annual salary range for this role is USD 130,000 USD 180,000 with performancebased bonus at the discretion of management.

  • What You Get
  • Competitive salary
  • Performance‑based bonuses
  • Software for Upskilling & Productivity
  • Remotefirst culture
  • Work from anywhere
  • Paid Time Off
  • Health Insurance
  • High autonomy, low bureaucracy
  • Fasttrack to leadership for high performers
  • Direct access to founding team
  • High visibility, autonomy and ownership

  • Hiring Process
  • Intro call with Recruiter
  • Practical challenge to assess your work quality and work ethic
  • Final call with founders
  • Offer
    •

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Marketing Performance Measurement And ManagementData-Driven Decision MakingSearch Engine OptimizationCAD ProgramsAttribution ModelingTikTok MarketingGame ProgrammingAffiliate MarketingDrip MarketingA/B TestingBid ManagementYouTube AdvertisingConversion MarketingGoogle AdsBanner AdsReddit AdsCopywritingInfluencer MarketingInteractive AdvertisingKeyword ResearchMicrosoft Dynamics CRMContent StrategyCommunity DevelopmentLinkedIn RecruiterTouchpointEmail MarketingImage AnalysisSEMrush (Software)Canva (Software)Figma (Design Software)AI TestingMarketing Automation

    Other Skills

    • Analytical Skills
    • Collaboration
    • Problem Solving
    • Creativity
    Are you interested?

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