Associate Sales Director, Retail Analytics Team (US Remote)
Offer summary
Qualifications:
Bachelor’s degree in Business, Marketing, Analytics, or related field; Master’s preferred., 5-7 years of consultative sales experience selling data solutions., Experience in Retail Analytics, Data SaaS Solutions, or AI technologies is ideal., Exceptional negotiation, communication, and presentation skills..Key responsibilities:
- Manage and build a sales pipeline to meet targets.
- Identify and acquire new clients through prospecting and engagement.
- Cultivate relationships with existing clients to identify upsell opportunities.
- Partner with cross-functional teams to deliver tailored solutions and ensure client success.
Job description
Company Description
R25_0012351
#LIRemote
*Must be in US at time of application to be considered for this role.
**This is a base plus commission role that offers a base salary in the range of $93,800.00 $105,000.00 plus commission tied to annual revenue generation.
Job DescriptionAbout this job
We are seeking an ambitious and resultsoriented Associate Sales Director to join our Retail Analytics team. In this individual contributor role, you will drive new revenue growth, expand existing client relationships, and position our innovative Retail Analytics solutions as essential tools for the modern retailer.
You will combine the drive of a hunter with the discipline of a farmer—acquiring new logos, growing established accounts, and closing complex deals with strategic precision. Working in close partnership with Product Area Experts and the Customer Success team, you will ensure that prospects and clients realize maximum value from our offerings.
You will also serve as the voice of the customer, bringing market feedback and emerging needs back to our product management and operational teams to fuel future innovation.
Responsibilities:
Pipeline Management
Build and manage a robust sales pipeline through disciplined opportunity management, rigorous pipeline hygiene, and consistent rhythm and pace.
Deliver accurate and timely sales forecasts, ensuring a strong pipelinetoquota coverage at all times.
Client Acquisition
Proactively identify and acquire new clients to expand the book of business through targeted prospecting, lead generation, and consultative engagement.
Execute landandexpand strategies, starting with pilot engagements and growing into broader solution deployments.
Account Management and Expansion
Cultivate deep relationships with existing clients, identifying upsell and crosssell opportunities that align with client business goals.
Act as a trusted advisor to client stakeholders, understanding their challenges and positioning our Retail Analytics solutions as strategic assets.
Consultative Selling and Solution Development
Use a consultative sales approach to uncover client needs, define problem statements, and partner Product Area Experts to elevate the business.
Scope, position, and close deals that deliver measurable business impact for clients.
Sales Presentations and Demonstrations
Prepare and deliver compelling, customized sales presentations that clearly articulate the business value and differentiation of our solutions.
Carry out effective product demonstrations in partnership with Product Area Experts and Sales engineers.
Negotiation and Deal Closure
Lead highstakes negotiations, structuring complex deals that satisfy client needs while driving profitable growth.
Close business with a disciplined, strategic approach to contract and commercial terms.
Market Research and Competitive Intelligence
Conduct continuous research on industry trends, competitor activities, and emerging technologies.
Leverage insights to refine sales strategies and position our Retail Analytics solutions competitively.
CrossFunctional Collaboration
Partner closely with Product Area Experts and Customer Success managers throughout the sales cycle to deliver tailored solutions and ensure longterm client success.
Provide structured, actionable feedback to Product, Marketing, and Delivery teams to inform roadmaps and gotomarket strategies.
Training and Mentoring
Provide guidance, mentorship, and sales best practices to junior team members, contributing to the development of a highperforming sales culture.
QualificationsBachelor’s degree in Business, Marketing, Analytics, or a related field; Master’s degree preferred.
57 years of consultative sales experience selling data solutions; with a proven record of exceeding sales targets and closing complex, multistakeholder deals.
Ideally expertise in Retail Analytics, Data SaaS Solutions andor AI technologies
Exceptional strategic negotiation skills with a demonstrated ability to influence Clevel executives and senior stakeholders.
Outstanding communication and presentation skills; ability to translate complex technical concepts into clear business value.
Highly organized and disciplined in pipeline management, deal qualification, and sales forecasting.
Comfortable operating independently while collaborating effectively across a matrixed organization.
Willingness to travel for client meetings, conferences, and industry events as needed.
Success Profile
The ideal candidate will achieve the following within the first 12–18 months:
Consistently achieve or surpass quarterly and annual revenue goals.
Maintain 3x pipeline coverage and high win rates on qualified opportunities.
Successfully land new strategic accounts, building strong foundations for longterm partnerships.
Grow revenue within existing accounts by expanding solution footprint and increasing client dependency on Retail Analytics insights.
Demonstrate mastery of complex deal cycles, from prospecting and qualification through to contract negotiation and deal closure.
Stay ahead of industry trends, contributing thought leadership that positions the company as a market leader.
- Work seamlessly with Product Area Experts and Customer Success teams to deliver exceptional client experiences and longterm value.
US Benefits
- Comprehensive healthcare plan (medical, Rx, dental and vision).
- Flexible spending accounts and Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
Additional InformationThis role has a marketcompetitive salary with an anticipated base compensation of the following range: $93,800.00 $105,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include flexible working environment, comprehensive health insurance, industryleading parental leave, life insurance, education support and more.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through stateoftheart platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal OpportunityAffirmative ActionEmployer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https:nielseniq.comglobalennewscenterdiversityinclusion
R25_0012351
#LIRemote
*Must be in US at time of application to be considered for this role.
**This is a base plus commission role that offers a base salary in the range of $93,800.00 $105,000.00 plus commission tied to annual revenue generation.
Job DescriptionAbout this job
We are seeking an ambitious and resultsoriented Associate Sales Director to join our Retail Analytics team. In this individual contributor role, you will drive new revenue growth, expand existing client relationships, and position our innovative Retail Analytics solutions as essential tools for the modern retailer.
You will combine the drive of a hunter with the discipline of a farmer—acquiring new logos, growing established accounts, and closing complex deals with strategic precision. Working in close partnership with Product Area Experts and the Customer Success team, you will ensure that prospects and clients realize maximum value from our offerings.
You will also serve as the voice of the customer, bringing market feedback and emerging needs back to our product management and operational teams to fuel future innovation.
Responsibilities:
Pipeline Management
Build and manage a robust sales pipeline through disciplined opportunity management, rigorous pipeline hygiene, and consistent rhythm and pace.
Deliver accurate and timely sales forecasts, ensuring a strong pipelinetoquota coverage at all times.
Client Acquisition
Proactively identify and acquire new clients to expand the book of business through targeted prospecting, lead generation, and consultative engagement.
Execute landandexpand strategies, starting with pilot engagements and growing into broader solution deployments.
Account Management and Expansion
Cultivate deep relationships with existing clients, identifying upsell and crosssell opportunities that align with client business goals.
Act as a trusted advisor to client stakeholders, understanding their challenges and positioning our Retail Analytics solutions as strategic assets.
Consultative Selling and Solution Development
Use a consultative sales approach to uncover client needs, define problem statements, and partner Product Area Experts to elevate the business.
Scope, position, and close deals that deliver measurable business impact for clients.
Sales Presentations and Demonstrations
Prepare and deliver compelling, customized sales presentations that clearly articulate the business value and differentiation of our solutions.
Carry out effective product demonstrations in partnership with Product Area Experts and Sales engineers.
Negotiation and Deal Closure
Lead highstakes negotiations, structuring complex deals that satisfy client needs while driving profitable growth.
Close business with a disciplined, strategic approach to contract and commercial terms.
Market Research and Competitive Intelligence
Conduct continuous research on industry trends, competitor activities, and emerging technologies.
Leverage insights to refine sales strategies and position our Retail Analytics solutions competitively.
CrossFunctional Collaboration
Partner closely with Product Area Experts and Customer Success managers throughout the sales cycle to deliver tailored solutions and ensure longterm client success.
Provide structured, actionable feedback to Product, Marketing, and Delivery teams to inform roadmaps and gotomarket strategies.
Training and Mentoring
Provide guidance, mentorship, and sales best practices to junior team members, contributing to the development of a highperforming sales culture.
QualificationsBachelor’s degree in Business, Marketing, Analytics, or a related field; Master’s degree preferred.
57 years of consultative sales experience selling data solutions; with a proven record of exceeding sales targets and closing complex, multistakeholder deals.
Ideally expertise in Retail Analytics, Data SaaS Solutions andor AI technologies
Exceptional strategic negotiation skills with a demonstrated ability to influence Clevel executives and senior stakeholders.
Outstanding communication and presentation skills; ability to translate complex technical concepts into clear business value.
Highly organized and disciplined in pipeline management, deal qualification, and sales forecasting.
Comfortable operating independently while collaborating effectively across a matrixed organization.
Willingness to travel for client meetings, conferences, and industry events as needed.
Success Profile
The ideal candidate will achieve the following within the first 12–18 months:
Consistently achieve or surpass quarterly and annual revenue goals.
Maintain 3x pipeline coverage and high win rates on qualified opportunities.
Successfully land new strategic accounts, building strong foundations for longterm partnerships.
Grow revenue within existing accounts by expanding solution footprint and increasing client dependency on Retail Analytics insights.
Demonstrate mastery of complex deal cycles, from prospecting and qualification through to contract negotiation and deal closure.
Stay ahead of industry trends, contributing thought leadership that positions the company as a market leader.
- Work seamlessly with Product Area Experts and Customer Success teams to deliver exceptional client experiences and longterm value.
US Benefits
- Comprehensive healthcare plan (medical, Rx, dental and vision).
- Flexible spending accounts and Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
Additional InformationThis role has a marketcompetitive salary with an anticipated base compensation of the following range: $93,800.00 $105,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include flexible working environment, comprehensive health insurance, industryleading parental leave, life insurance, education support and more.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through stateoftheart platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal OpportunityAffirmative ActionEmployer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https:nielseniq.comglobalennewscenterdiversityinclusion
About this job
We are seeking an ambitious and resultsoriented Associate Sales Director to join our Retail Analytics team. In this individual contributor role, you will drive new revenue growth, expand existing client relationships, and position our innovative Retail Analytics solutions as essential tools for the modern retailer.
You will combine the drive of a hunter with the discipline of a farmer—acquiring new logos, growing established accounts, and closing complex deals with strategic precision. Working in close partnership with Product Area Experts and the Customer Success team, you will ensure that prospects and clients realize maximum value from our offerings.
You will also serve as the voice of the customer, bringing market feedback and emerging needs back to our product management and operational teams to fuel future innovation.
Responsibilities:
Pipeline Management
Build and manage a robust sales pipeline through disciplined opportunity management, rigorous pipeline hygiene, and consistent rhythm and pace.
Deliver accurate and timely sales forecasts, ensuring a strong pipelinetoquota coverage at all times.
Proactively identify and acquire new clients to expand the book of business through targeted prospecting, lead generation, and consultative engagement.
Execute landandexpand strategies, starting with pilot engagements and growing into broader solution deployments.
Cultivate deep relationships with existing clients, identifying upsell and crosssell opportunities that align with client business goals.
Act as a trusted advisor to client stakeholders, understanding their challenges and positioning our Retail Analytics solutions as strategic assets.
Use a consultative sales approach to uncover client needs, define problem statements, and partner Product Area Experts to elevate the business.
Scope, position, and close deals that deliver measurable business impact for clients.
Prepare and deliver compelling, customized sales presentations that clearly articulate the business value and differentiation of our solutions.
Carry out effective product demonstrations in partnership with Product Area Experts and Sales engineers.
Lead highstakes negotiations, structuring complex deals that satisfy client needs while driving profitable growth.
Close business with a disciplined, strategic approach to contract and commercial terms.
Conduct continuous research on industry trends, competitor activities, and emerging technologies.
Leverage insights to refine sales strategies and position our Retail Analytics solutions competitively.
Partner closely with Product Area Experts and Customer Success managers throughout the sales cycle to deliver tailored solutions and ensure longterm client success.
Provide structured, actionable feedback to Product, Marketing, and Delivery teams to inform roadmaps and gotomarket strategies.
Provide guidance, mentorship, and sales best practices to junior team members, contributing to the development of a highperforming sales culture.
Bachelor’s degree in Business, Marketing, Analytics, or a related field; Master’s degree preferred.
57 years of consultative sales experience selling data solutions; with a proven record of exceeding sales targets and closing complex, multistakeholder deals.
Ideally expertise in Retail Analytics, Data SaaS Solutions andor AI technologies
Exceptional strategic negotiation skills with a demonstrated ability to influence Clevel executives and senior stakeholders.
Outstanding communication and presentation skills; ability to translate complex technical concepts into clear business value.
Highly organized and disciplined in pipeline management, deal qualification, and sales forecasting.
Comfortable operating independently while collaborating effectively across a matrixed organization.
Willingness to travel for client meetings, conferences, and industry events as needed.
Consistently achieve or surpass quarterly and annual revenue goals.
Maintain 3x pipeline coverage and high win rates on qualified opportunities.
Successfully land new strategic accounts, building strong foundations for longterm partnerships.
Grow revenue within existing accounts by expanding solution footprint and increasing client dependency on Retail Analytics insights.
Demonstrate mastery of complex deal cycles, from prospecting and qualification through to contract negotiation and deal closure.
Stay ahead of industry trends, contributing thought leadership that positions the company as a market leader.
- Work seamlessly with Product Area Experts and Customer Success teams to deliver exceptional client experiences and longterm value.
- Comprehensive healthcare plan (medical, Rx, dental and vision).
- Flexible spending accounts and Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through stateoftheart platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal OpportunityAffirmative ActionEmployer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https:nielseniq.comglobalennewscenterdiversityinclusion
Additional Information
This role has a marketcompetitive salary with an anticipated base compensation of the following range: $93,800.00 $105,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include flexible working environment, comprehensive health insurance, industryleading parental leave, life insurance, education support and more.
Our Benefits
US Benefits
Success Profile
The ideal candidate will achieve the following within the first 12–18 months:
Qualifications
Training and Mentoring
CrossFunctional Collaboration
Market Research and Competitive Intelligence
Negotiation and Deal Closure
Sales Presentations and Demonstrations
Consultative Selling and Solution Development
Account Management and Expansion
Client Acquisition
Required profile
Experience
Other Skills
- Negotiation
- Mentorship
- Collaboration
- Communication
- Problem Solving
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