Senior Marketing Operations Manager

The Role

We’re looking for a Senior Marketing Operations Manager to drive B2B and B2C customer lifecycle marketing for a multi-product organization through marketing automation. In this role, you will help shape the development, implementation, and optimization of our engagement campaigns. These campaigns reach both new and active audiences through onboarding, cross-sell, and promotional journeys to drive engagement for different personas across multiple products.  You will strategize, lead, and execute customer lifecycle marketing projects, building and launching them in the marketing tech stack (e.g. Hubspot and Appcues etc.), collaborating with cross functional teams, coordinating and prioritizing the lifecycle marketing calendar, and reporting on performance. This position sits on the Customer Lifecycle Marketing team, a team that drives engagement and revenue from existing B2B customers and users of our products. The ideal candidate is a self-starter, solutions-oriented, and not afraid to challenge the status quo. They are comfortable with ambiguity, an enthusiastic collaborator, and have deep expertise on marketing automation in order to drive technical discussions with engineering, data and analytics teams, product marketing, customer success, and sales. This person should also be curious to learn and stay on top of the technology trends for email and in-app channels that affect deliverability, health scores, etc.

What You'll Do

• Own the strategy and end-to-end execution of lifecycle marketing campaigns in Hubspot and Appcues, including segmentation, journey workflows triggered off customer and product behaviors and lifecycle stage, email builds, QA, list management, and reporting.
• Lead and own marketing automation, partnering with RevOps, and gathering insights from the data to inform CLM strategy.
• Lead conversations with tech stack partners and vendors to develop automated, evergreen programs, and integrate tech stack to facilitate better work flow processes and automation.
• Lead cross-functional projects and collaborate with stakeholders, including CSMs, product, BI, engineering, data warehouse, Rev Ops, to create and optimize end-to-end marketing automation.
• Provide customer data and insights to inform marketing strategies
• Consult on marketing automation with other teams on a case by case basis (ie SalesOps with SFDC)
• Manage campaign prioritization process and keep cross-functional stakeholders informed
• Day to day management of the CLM marketing calendar. 
• Analyze campaign performance metrics for always-on and ad hoc campaigns, sharing readouts and dashboards of campaign results and making strategic recommendations in collaboration with the strategy lead/s. Support CLM marketers in reporting and insights
• Optimize campaigns or programs based on data, qualitative or quantitative research, or organizational needs
• Align work towards driving customer engagement and long-term, valuable customer relationships
• Provide proactive suggestions and prioritize new initiatives to meet corporate goals and pivot as needed
• Document technical requirements and timelines needed to deliver projects
• Create and manage website lead gen forms and update lead scoring in Hubspot 
• Be on top of product knowledge and customer behaviors for the suite of GG and PDL products to inform customer lifecycle marketing strategies

Who You Are

• Minimum 5 years of lifecycle marketing experience for a multi-product technology organization from top of the funnel to bottom of the funnel
• Minimum 6 years of hands-on experience in email, in-app push messaging, and lifecycle marketing at a B2B organization (preferred but not required any B2C lifecycle marketing experience )
• Experience working with Hubspot (certification preferred but not required) and in-app messaging tools
• High level of positive energy, drive, enthusiasm and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment.
• Demonstrates the ability to propose detailed project plans involving project scope, timelines, deliverables and then finalize project plan with the VP and Directors.
• Extremely high level of organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously.
• Explains complex technical or data concepts in simple, business-relevant language.
• Proactively seeks learning opportunities, adapts to change and evolution, and processes new information quickly.
• Provides clear communication with internal stakeholders, acting with urgency and able to appropriately scope timeframes and effort for marketing operation requests and tickets.
• Ability to work collaboratively with cross-functional teams and the rest of the Marketing team.
• Regularly demonstrates effective communication in meetings and in writing, across teams and seniority levels, and is welcoming of constructive feedback to further improve their abilities.
• Strong analytical background with the ability to translate data into actionable takeaways