Social Media Specialist

Social Media Specialist

About the Role

We’re seeking a detailoriented Junior Social Media Specialist to support our social media efforts across LinkedIn, Instagram, TikTok, and other platforms. You’ll work closely with our Social Director and Senior Social Strategist to execute content calendars, optimize posts, and engage target audiences in a professional B2B context.

Key Responsibilities

LinkedIn

• Develop and manage monthly content calendars for both company and spokesperson profiles
• Write professional, B2Bfocused posts and thought leadership articles for LinkedIn
• Optimize native video content for LinkedIn’s format and audience
• Monitor industry trends and identify timely content opportunities
• Create networkingfocused posts that foster professional engagement

• Meta Platforms (Instagram, Facebook, Threads)

  • Build and maintain monthly content calendars
  • Produce Stories using platformnative features (polls, stickers, etc.)
  • Create Reels incorporating trending audio and visual effects
  • Conduct hashtag research and implement an effective hashtag strategy

  • TikTok

    • Identify emerging trends and adapt them rapidly to our brand voice
    • Edit native TikTok videos with creative effects and transitions (CapCut)
    • Select and time trending sounds to maximize reach
    • Develop hashtag challenges and viralstyle content
    • Repurpose content for crossplatform distribution

    • Additional Platforms (XTwitter, Reddit) – Advantageous, not required

      • Spot trending topics and conversations
      • Craft concise, platformappropriate storytelling and copy

      • Daily Tools & Software

        • Content Creation: Canva Pro, CapCut
        • Scheduling & Management: Sprout Social
        • Analytics: Facebook Insights, Instagram Insights, Sprout Social
        • Project Management: Google Workspace, ClickUp
        • Social Listening & Research: Sprout Social
          
          

        • Client Communication & Career Development

          • Months 1–6:
            • Support client communications via ClickUp, email, and Sprout Social (no solo calls)
            • Present content calendar updates under supervision of JoAnn or Ashleigh
            • • From Month 7 Onward:
                • Lead contentfocused client calls and independently present monthly calendars
                • • Ongoing:
                    • All strategic discussions and highlevel client relationships remain with the Social Director and Senior Social Strategist
                      
                      

                    • • Scope & Limitations

                        • Not Responsible For:
                          • Indepth reporting or advanced analytics solo
                          • Highlevel strategy formulation solo
                          • Managing complex client issues beyond content feedback solo
                          • • Capacity:
                              • After training, this role can support content needs for 3+ new clients, with strategic backup provided by a senior social manager as needed
                                
                                

                              • • Qualifications

                                  • Demonstrated proficiency in LinkedIn and Instagram content creation and management
                                  • Familiarity with TikTok video production and trenddriven content
                                  • Strong writing skills with a professional B2B tone
                                  • Experience using Canva Pro, CapCut, Sprout Social, and ClickUp
                                  • Excellent organizational skills and attention to detail
                                  • Strong communicator, comfortable with written client correspondence
                                    
                                    

                                  • Disclaimer

                                    The duties and responsibilities listed in this job description are not allinclusive. Zen Media reserves the right to add additional tasks or responsibilities and to change the scope of the job as necessitated by business demands.