Ad Operations Manager

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our members, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Team

The mission of our recently formed advertising business is to match our members with brands, products, and services that improve everyday family life, generating new innovation in our free member experience. We recognize that a thriving advertising business funds amazing deals and experiences for our members, while delivering rich insights and business results for brands that want to connect with everyday family life.

While advertising is a newer business at Life360, our ambitions are grounded in powerful foundations for a scaled business. We are the 13th largest app by daily active users (DAU), possessing a unique understanding of family relationships, movement patterns and paths to real-world purchases. We are committed to a privacy-by-design approach to serving our members, while also maintaining an experience that is safe for brands catering to families. Joining our team today is an opportunity to build a high growth business inside a trusted consumer brand that is growing our audience and expanding our value for our members.

The advertising team values teammates that have a bias for action, optimizing for momentum over perfection. We value experimentation and thoughtful risk takers who embrace testing and learning from failure to innovate rapidly. We believe in a mission-driven collaborative work style where we prioritize transparency, accountability, and shared purpose in everything we do. Lastly, we want you to bring joy to the work - what we are doing requires tremendous energy and focus, so let’s have fun while we do it.

About The Job

We are looking for a highly capable and detail-oriented Ad Operations Manager to join our growing monetization team. This “hands-on-keyboard” role sits at the heart of our Ads business, ensuring smooth campaign execution, yield optimization, and technical excellence across our programmatic and direct-sold ad inventory. We’re looking for someone who thrives in the details — a hands-on operator of Google Ad Manager — but who’s also curious, growth-minded, and ready to take on broader responsibilities over time.

The US-based salary range for this position is $118,500 to $175,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Set up, traffic, and monitor ad campaigns across Google Ad Manager, including direct-sold, programmatic, and house inventory.
• Collaborate with Sales and Account Management to ensure accurate campaign implementation, pacing, and delivery.
• Troubleshoot delivery issues and technical discrepancies across creative, targeting, and inventory configuration.
• Partner with Product and Engineering teams on SDK integration, new ad formats, and technical QA.
• Analyze campaign performance and make real-time adjustments to improve delivery and yield.
• Implement, maintain, and troubleshoot ad tags, ensuring proper ad delivery, accurate tracking, and minimal downtime.
• Run experiments to improve yield by managing different demand partners.
• Contribute to floor price strategies, demand partner configurations, and ad quality monitoring.
• Help define and document ad ops processes, checklists, and escalation protocols.
• Stay current on industry shifts in ad tech — especially around privacy, auction dynamics, and monetization best practices.

What We’re Looking For

• 4–6 years of hands-on experience in Google Ad Manager (GAM) — ideally in a mobile or programmatic environment.
• A deep understanding of campaign trafficking, ad serving logic, targeting, and troubleshooting in GAM.
• Familiarity with SSPs, header bidding, and first-price auction mechanics.
• Strong attention to detail and the ability to spot issues before they become problems.
• Comfort working cross-functionally with Sales, Product, and Engineering teams.
• A growth mindset — eager to learn, improve systems, and take on more responsibility over time.
• Experience with tools like Confiant, Prebid, Looker, Charles Proxy, or MMPs (AppsFlyer, Kochava).

Other information

• This position is US-based only, with a bias towards the East Coast to more effectively serve stakeholders in US and European time zones.

Our Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for employees).
• 401(k) plan with company matching program.
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being.
• Flexible PTO, 13 company-wide days off throughout the year.
• Winter and Summer Week-long Synchronized Company Shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.