Offer summary

Qualifications:

At least 3 years of experience in digital performance marketing., Strong expertise in managing ads on Facebook and Google., Experience managing significant digital marketing budgets., Background in delivering aggressive growth metrics..

Key responsibilities:

Develop and implement digital marketing strategies with the CMO.

Manage and optimize campaigns across social media platforms like Facebook, Google, Pinterest, YouTube, and TikTok.

Collaborate with agencies and internal teams to improve ad creatives and performance.

Conduct market and user analysis to inform marketing initiatives.

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Job description

Digital Marketing Manager (Performance Marketing), you'll be responsible for strategize, monitor, manage and analyse the acquisition teams digital marketing campaigns - across Social, Search and Display. Reporting into Chief Marketing Officer, the role will lead on campaign creation and optimisation, campaign planning, testing and reporting. Ultimately the mission is to find ways to maximise return on ad spend (ROAS) and increase the Conversion rate of site.

Area of Responsibility

Working with the CMO to define our paid performance strategy, defining budget, campaigns, KPIs and targets at each of our marketing channels
Leading our digital media buying and optimization, primarily across Facebook, Google, Pinterest, YouTube, & TikTok, helping us continue driving strong growth whilst ensuring we are acquiring customers at target costs
Work and manage the relationships with our SEO, paid agencies to ensure we are achieving targets
Lead our inhouse creative teams to help hypothesise, analyse and improve our ad creatives to improve Return On Ad Spend.
Identify new digital media opportunities to scale our reach and achieve our targets
Work closely with other departments such as technology, product, customer care and operations to ensure our marketing and strategic initiatives are aligned
Collaborate with wider marketing team on integrated marketing campaigns
Support team with insights from conducting market and user analysis
Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and conversion rate.

Ideal candidates has these qualities:

3+ year(s) of experience in digital performance marketing with a focus on Facebook and Google
Managed significant digital marketing budgets across multiple channels
Experience in delivering aggressive growth metrics
Deep expertise and experience in managing ads across Facebook and Google and leveraging these platforms to its fullest to help fuel growth

Required profile