Field Marketing & Event Operations Manager
Offer summary
Qualifications:
3-5 years of experience in event marketing or marketing operations in a B2B environment., Proven ability to plan, execute, and analyze marketing programs and events., Excellent communication skills and experience collaborating with cross-functional teams., Highly organized with proficiency in project management tools like Asana, Airtable, and Notion..Key responsibilities:
- Coordinate and support all types of events, including virtual and in-person, to ensure strategic execution.
- Manage cross-functional project timelines, vendor relationships, and post-event reporting.
- Collaborate with sales and marketing teams to develop messaging and follow-up strategies.
- Track budgets, negotiate vendor opportunities, and analyze event ROI.
Job description
About RampAt Ramp, we’re rethinking how modern finance teams function in the age of AI. We believe AI isn’t just the next big wave. It’s the new foundation for how business gets done. We’re investing in that future — and in the people bold enough to build it.
Ramp is a financial operations platform designed to save companies time and money. Our allinone solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with builtin intelligence to maximize the impact of every dollar and hour spent. But we’re not just building features powered by AI. We’re building a platform where agents can chase receipts, close books, flag risks, and surface insights. This enables teams to reclaim their time and reinvest in what matters.
More than 40,000 businesses, from familyowned farms to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastestgrowing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year.
Ramp’s investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, among others, in addition to 100+ angel investors who have been founders or executives of leading companies.
Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies.
About the RoleThe Field Marketing & Event Operations Manager is responsible for driving operational excellence across Marketing and Sales for both firstparty events (1P), thirdparty (3P) and Virtual events. This role collaborates closely with stakeholders across Marketing, Sales, MarTech Lead Gen + RevOps to ensure every event, whether virtual or inperson, is strategically executed on all GTM events (in person + virtual)
From aligning internal teams and managing vendors to postevent reporting and sales followup, this individual thrives in fastpaced environments and brings clarity, structure, and operational rigor to all things events.
What You’ll Do
Support Field Marketing & Events Team with ongoing enablement sessions; design a training program to educate MDRs on outbound ROE and contribute to SDR onboarding for routing and lead distribution.
Assist and help manage crossfunctional project timelines and internal task boards (Asana, Airtable, Notion). Field inbound event requests, and lead the vetting process for Sales participation tied to pipeline acceleration and MQL → Closed Won timelines.
Work with the Webinar and MDR teams to craft gotomarket (GTM) messaging that Sales can use in outbounding efforts and followup cadences to amplify visibility.
Coordinate with the Lead Gen and Rev Ops teams to streamline postevent content management and facilitate communication between Sales and Marketing (e.g., Wistia uploads, ondemand libraries, recap distribution).
Package promotional kits for Sales and PDRs, including messaging, key takeaways, and enablement materials, delivered 1 week prior to the eventwebinar and again 24 hours posteventwebinar.
Track and reconcile budgets, submit invoices, and support forecasting with the Event Marketing Managers and oversee Sales Channel GTM budgeting for marketing efforts
Help negotiate and vet new 3P vendor and sponsorship opportunities and partner with Sales Channel on industry trending events Ramp could sponsor.
Collaborate closely with SDR and Sales teams to:
Align on messaging for pre and postevent lead outreach to ensure consistency and effectiveness.
Coordinate followups, Sales channel spiffs, and MQLSQL lead routing by ensuring SDRs, PDRs, and AEs are executing outreach efficiently.
Support AESDR alignment during the trail period by targeting specific AEs and SDRs for webinars aimed at driving MQL → SQL conversion.
Ensure clean handoff of event leads by implementing lead scoring, enrichment, and routing logic.
Improve the Sales ↔ Marketing handoff process by partnering with all Outbound SDR Managers and Directors and ensuring lead routing is optimized based on prospect status: Open Prospect, Current Customers, Partnerships, GAM, and sCSM teams.
Document outcomes, learnings, and ROI for all event types feedback scorecards on events + webinars for upcoming decision making + budget priority
What You’ll Need
3–5 years of experience in event marketing, marketing operations, or integrated campaign management, ideally in a B2B environment
Demonstrated ability to own and scale marketing programs from planning and execution to postevent analysis and reporting
Proven track record of managing multiple, highimpact events or programs simultaneously under tight timelines
Excellent communication skills with experience collaborating across crossfunctional teams (e.g., Sales, Product Marketing, Ops) and external partners or vendors
Highly organized and detailoriented, with a strong ability to prioritize and selfmanage in a fastpaced environment
Fluency with project management and workflow tools such as Asana, Airtable, Notion, and Google Workspace
Bonus: Experience at a highgrowth B2B SaaS company or startup, especially supporting field marketing, ABM, or eventled growth
Bonus: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and budgeting tools or financial planning platforms
Nice to Have
Solid understanding of the tech and finance ecosystem, or the ability to ramp quickly on industry trends and audience needs
Experience operating within hybrid or distributed teams, with strong async communication skills
Passion for event marketing and a bias toward action, someone who’s energized by ownership and thrives on bringing programs to life
Benefits (for U.S.based fulltime employees)100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
Other noticesPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Support Field Marketing & Events Team with ongoing enablement sessions; design a training program to educate MDRs on outbound ROE and contribute to SDR onboarding for routing and lead distribution.
Assist and help manage crossfunctional project timelines and internal task boards (Asana, Airtable, Notion). Field inbound event requests, and lead the vetting process for Sales participation tied to pipeline acceleration and MQL → Closed Won timelines.
Work with the Webinar and MDR teams to craft gotomarket (GTM) messaging that Sales can use in outbounding efforts and followup cadences to amplify visibility.
Coordinate with the Lead Gen and Rev Ops teams to streamline postevent content management and facilitate communication between Sales and Marketing (e.g., Wistia uploads, ondemand libraries, recap distribution).
Package promotional kits for Sales and PDRs, including messaging, key takeaways, and enablement materials, delivered 1 week prior to the eventwebinar and again 24 hours posteventwebinar.
Track and reconcile budgets, submit invoices, and support forecasting with the Event Marketing Managers and oversee Sales Channel GTM budgeting for marketing efforts
Help negotiate and vet new 3P vendor and sponsorship opportunities and partner with Sales Channel on industry trending events Ramp could sponsor.
Collaborate closely with SDR and Sales teams to:
Align on messaging for pre and postevent lead outreach to ensure consistency and effectiveness.
Coordinate followups, Sales channel spiffs, and MQLSQL lead routing by ensuring SDRs, PDRs, and AEs are executing outreach efficiently.
Support AESDR alignment during the trail period by targeting specific AEs and SDRs for webinars aimed at driving MQL → SQL conversion.
Ensure clean handoff of event leads by implementing lead scoring, enrichment, and routing logic.
Improve the Sales ↔ Marketing handoff process by partnering with all Outbound SDR Managers and Directors and ensuring lead routing is optimized based on prospect status: Open Prospect, Current Customers, Partnerships, GAM, and sCSM teams.
Document outcomes, learnings, and ROI for all event types feedback scorecards on events + webinars for upcoming decision making + budget priority
3–5 years of experience in event marketing, marketing operations, or integrated campaign management, ideally in a B2B environment
Demonstrated ability to own and scale marketing programs from planning and execution to postevent analysis and reporting
Proven track record of managing multiple, highimpact events or programs simultaneously under tight timelines
Excellent communication skills with experience collaborating across crossfunctional teams (e.g., Sales, Product Marketing, Ops) and external partners or vendorsHighly organized and detailoriented, with a strong ability to prioritize and selfmanage in a fastpaced environment
Fluency with project management and workflow tools such as Asana, Airtable, Notion, and Google Workspace
Bonus: Experience at a highgrowth B2B SaaS company or startup, especially supporting field marketing, ABM, or eventled growth
Bonus: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and budgeting tools or financial planning platforms
Solid understanding of the tech and finance ecosystem, or the ability to ramp quickly on industry trends and audience needs
Experience operating within hybrid or distributed teams, with strong async communication skills
Passion for event marketing and a bias toward action, someone who’s energized by ownership and thrives on bringing programs to life
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
Benefits (for U.S.based fulltime employees)
Other notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Nice to Have
What You’ll Need
Required profile
Experience
Other Skills
- Time Management
- Detail Oriented
- Communication
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