Growth Marketing Lead (dfm) App Acquisition

Our Story

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. Were working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Berlin, London and Madrid, team Taxfix is a compassionate group of solutionfinders. We speak our minds openly, and with 500+ professionals from 60+ different nationalities, were rich in ideas and voices. In five years, weve raised over 300 million euros in funding and helped people reclaim more than four billion euros.

Your Challenge

The world of user acquisition is being redefined by AI, automating large parts of it through agentic workflows and AI agents. We arent just adapting to this change; our ambition is to be a team that leads it. To join our team, were looking for a forwardthinking Senior Growth Marketing Lead focused on mobile user acquisition.Someone, who sees this role as a unique blend of growth marketing, MarTech and data and who is passionate about shaping the future of Taxfix’s user acquisition growth engine. This is an opportunity to build the machine, not just operate it.

Your Responsibilities

• Design and drive a forwardthinking user acquisition strategy across key channels, with a focus on automation, scalability, and AIdriven decisionmaking and optimization.

• Drive the performance of our primary mobile acquisition channels (Meta, TikTok, Google UAC…) by designing and managing automated systems and agentic workflows to handle daytoday campaign management and optimization.

• Manage and scale 6digit monthly budgets for our mobile acquisition channels, ensuring efficient investment and allocation of resources to achieve our growth targets.

• Systematically explore, test, and scale promising new channel opportunities, such as mobile DSPs and Web2App acquisition flows.

• Foster and drive a culture of highvelocity testing and datadriven learning. You will be responsible for creating experiment roadmaps that allow us to test hypotheses on creative, channel systems and user flows at a fast pace.

• Act as a key stakeholder for our MarTech and Analytics teams. Collaborate closely with them to define measurement frameworks, attribution models, performance marketing needs, build new capabilities and refine the tools that power our growth.

• Partner with our internal creative studio and performance creative strategist to drive creative optimization and develop highly performing ad creatives at scale.

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  Your Profile

  • You have 6+ years handson experience in mobile user acquisition, with deep expertise in setting strategy and managing largerscale ad networks with at least 6 digit budgets per month (e.g. Meta, TikTok, UAC, Mobile DSPs…).

  • You’re an expert in designing and implementing mobile acquisition strategies and developing setting up advanced optimization processes and tooling.

  • You have a track record of moving beyond manual campaign management. You think in terms of systems, automation, and scalability. You have gained experience with automation platforms, scripting or have an understanding of marketing APIs.

  • You possess a deeply analytical mindset, with the ability to handle large datasets to uncover strategic insights. You have experience working with and improving advanced marketing measurement methodologies such as MMM, incrementality and MTA.

  • You are highly curious for the AI revolution and its application to marketing. You went beyond just using AI tools and ideally started to think systemically about how to build, automate, and leverage AI agents and workflows to solve complex UA challenges.

  • You are a selfstarter who thrives on autonomy. You have a bias for action and an impatience to deliver results, capable of navigating ambiguity and driving projects from conception to completion.

  • You operate with a highvelocity test and learn mentality, rapidly iterating on ideas to uncover what works.Our story:
    

  • Why Taxfix?

    • A chance to do meaningful, peoplecentric work with an international team of passionate professionals.

    • Holistic wellbeing with free mental health coaching sessions and yoga.

    • A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.

    • Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.

    • 30 annual vacation days and flexible working hours.

    • A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.

    • Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.

    • Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular gettogethers—virtually and in person when possible.

    • Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal taxrelated questions.

    • Have a fourlegged friend in your life? We’re happy to have dogs join us in the office.

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      Excited? So are we. Learn more about Team Taxfix on our blog and get a glimpse of our culture.

      At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. Were proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.

      Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadnt considered previously.