Marketing Analytics Specialist

Description

About us

We are a performance marketing agency managing over $120M in annual media spend, focused on driving measurable results for U.S.based companies in the home improvement industry. Our Ad Tech department plays a critical role in ensuring accurate tracking, reporting, and data integrity across all campaigns, empowering our media buying teams to make datadriven decisions with confidence.

We are seeking a skilled Marketing Analytics Manager with strong technical expertise in Google Tag Manager, Google Analytics 4, and Looker Studio, as well as proven experience in implementing, maintaining, and optimizing conversion tracking systems across multiple advertising platforms.

Key Responsibilities

Tracking & Analytics Management

• Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Deploy, configure, and maintain tags, triggers, variables, and settings across multiple websites.
• Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.
• Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.

• Conversion Tracking & Ad Platform Integration

  • Set up and manage conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
  • Monitor and troubleshoot discrepancies between platform data and analytics tools.
  • Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.

  • Data Analysis & Optimization

    • Collect, analyze, and monitor performance data to identify trends, gaps, and opportunities.
    • Provide actionable recommendations to improve campaign targeting and measurement accuracy.
    • Continuously refine and optimize tracking setups for better performance attribution.

    • CrossFunctional Collaboration & Development

      • Work closely with developers to define tracking metrics for new and existing web properties.
      • Identify inefficiencies in tracking workflows and propose process improvements.
      • Stay updated on industry best practices and emerging trends in digital measurement, attribution, and analytics.

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        AI Integration & Workflow Enhancement

        • Propose and implement AI solutions that enhance data validation, error detection, and reporting workflows.
        • Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.

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          Requirements

          Attributes we’re looking for:

          • Highly detailoriented, with a strong sense of accountability.
          • Excellent problemsolving and troubleshooting skills.
          • Strong communication skills and proactive collaboration with crossfunctional teams.
          • Adaptable and resourceful in a fastchanging environment.
          • Processoriented, with the ability to document and standardize workflows.
          • Eager to stay ahead of industry trends in analytics, attribution, and ad tech.
          • Comfortable using AI to enhance productivity, reduce manual effort, and improve decisionmaking.
          • Curious and proactive in experimenting with AIbased solutions for analytics and tracking workflows.

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            Requirements

            • Proven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio.
            • Handson experience with conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
            • Strong troubleshooting and debugging skills for analytics and tracking issues.
            • Familiarity with media buying workflows and performance KPIs.
            • Solid understanding of attribution models and data accuracy best practices.
            • Ability to work both independently and collaboratively in a remote environment.
            • Strong analytical skills and a datadriven mindset.
            • Inquisitive and proactive you don’t wait for direction; you look for the “why” and bring solutions
            • Strong organizational habits and ability to switch context between quickturn tasks and longerterm projects
            • Comfortable in a fastpaced, everchanging environment. You’re resilient, flexible, and quick to adapt when priorities shift or projects evolve
            • Creative and can think outside the box for tooling or process solutions to improve workflows.
            • Demonstrated experience using AI tools (e.g., ChatGPT, automation scripts, AI reporting assistants) to improve workflows or performance.
            • Ability to evaluate and adopt new AI tools to enhance tracking, reporting, or collaboration processes.
            • Excellent writing and communication skills in English

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              What we offer:

              Flexible Remote Work.

              Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.

              WorkLife balance:

              Fulltime employment with a flexible schedule to accommodate your personal needs

              Generous paid vacation policy to ensure you have time to recharge

              Emphasis on maintaining a healthy worklife balance

              Comprehensive benefits:

              Attractive benefits package to support your health and wellbeing

              Performancebased bonus system to reward your contributions

              Professional growth:

              Collaborate with a highly skilled and professional team

              Opportunities for continuous learning and career advancement

              Unique work culture.

              Join a diverse, international team that values innovation, collaboration, and mutual respect.